Episode 132: Using Podcasts To Reach Your Business Goals 

This episode is brought to you by Fusion Risk Management, Building a More Resilient World Together. Request a demo at https://bit.ly/FusionDECODED today!

If you haven’t thought about using podcasts to help reach your business goals in 2023, you might be missing the boat. Whether you are using podcast advertisements or demonstrating your expertise as a podcast guest, podcasting is a great way to grow your brand, increase sales and talk intimately with a niche audience. Tune in as Vanessa shares some surprising podcast stats as well as 3 key reasons to leverage podcasts for your business. 

Podcast Growth & Advertising Stats
Podcasting is a rapidly growing industry. Insider Intelligence projects podcasting to be a $94 Billion industry by 2028.
https://www.insiderintelligence.com/insights/the-podcast-industry-report-statistics
According to Global Newswire, podcasting is also projected to have a CAGR (Compound Annual Growth Rate) of 30%, meaning you can expect to make at least a 30% return on your investment in the industry. https://www.globenewswire.com/news-release/2022/07/24/2484741/0/en/Podcasting-Market-Size-is-projected-to-be-worth-USD-153-071-Million-by-2030-at-a-CAGR-of-31-2-Owing-to-Rising-Penetration-of-the-Smartphone-and-Internet-Report-by-Acumen-Research-a.html
Insider Intelligence also projects there will be 424.2 million podcast listeners worldwide in 2022, accounting for 20.3% of internet users. About 120 million of those listeners are in the U.S.
"54% of podcast consumers say that they are more likely to consider the brands they hear advertised on podcasts. (Edison Research)" https://blog.hubspot.com/marketing/podcast-stats
"NPR notes that 75% of its podcast listeners will respond or take action after hearing sponsored content. (National Public Media)" https://blog.hubspot.com/marketing/podcast-stats

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Three key reasons to leverage podcasts for your business include:
Increase sales or build brand awareness. We all know how incredible referral marketing and relationships can be for sales, and when your target audience hears a podcast host they trust share about a company, it makes a strong impact.
Hire top talent. When you promote a role in a podcast with a niche audience, you hit your target talent pool directly. This can be a more cost effective investment for hiring because you pay one flat fee for your advertisements that will generate traffic year-round, rather than paying per job posting or per applicant on other sites.
Be the go-to subject matter expert in your field by guesting on podcasts.  Choose a dynamic representative from your company to share their perspective on a relevant and interesting topic. If you’re looking to build your personal brand, come up with some topics you can have talking points for, then tweak those to make them specific to each podcast audience.

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Using Podcasts To Reach Your Business Goals

Business Resilience Decoded is a multimedia partnership between Disaster Recovery Journal and Asfalis Advisors to educate, inform, and inspire business continuity professionals globally. Resilient organizations thrive because of the knowledge, preparation, and foresight of listeners like you.