Curated by Shawn "JAY Z" Carter, JAY Z's Life+Times is a digital experience covering art, sports, music, fashion and culture.

Making music since '98 Frank "Franchise" McCracken Jr is a talented producer and an exceptional recording engineer.  Music styles include hip hop, r&b, gospel, dancehall, reggeaton, pop, and soul.   Franchise grew up the son of a preacher and played drums at the early age of 6 for his family church.  He then picked up the keys at the age of 13 and and along with his 2 cousins has been a winner on "Appolo Amateur night" 2 times.  Just about everything Franchise has learned about engineering and the little things one must do to turn a track into a song came from his time in Pittsburgh while working at ID Labs under the tutelage of E. Dan , which was put on the map by recording artist Wiz Kahlifa.  This is also where he honed his production craft, staying up for days at a time sampling records and creating music.  Now Franchise does most of his business as a "work for hire" producer/engineer at very affordable prices mostly catering to independent artists in hopes of finding and producing for the next great artist to be discovered.

WICKED LIPS OUT NOW!
https://empire.lnk.to/Wickedlips

The group's name acts as a double backronym. As explained on the track Fighting on Soul Food, Goodie Mob means the GOOD DIE Mostly Over Bullshit.

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