By now, nearly everyone is familiar with the incredible debacle of the sales and marketing group at Anheuser Busch. It has been the lead story for weeks and involves an advertising campaign featuring a Transsexual spokesperson. More recently, another major US Corporation, Target, has found itself embroiled in a similar predicament over the feature of transsexual items in the children's section of their stores.

What is impressive is how these two giant corporations, both of whom build their franchise by catering to the whims and wishes of the American Public, got it so wrong.

Bud Light In The Age Of Scientific Marketing

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