Jonathan Neill, commercial director, Rugby League World Cup 2021 joins Ben Roberts to discuss the resilience of sport, how to engage fans on and off the pitch and how to build the biggest event to be held in the U.K. this year.

Licensing Mix Tape: Season 2

S2 E1: Rugby League World Cup on Strategy, Sport & Social Impact

Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.

Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.

S2 E1: Rugby League World Cup on Strategy, Sport & Social Impact

The Licensing Mixtape