Robert Schwartz of CAA-GBG talks to Patricia DeLuca and Ben Roberts of License Global to explore the depths of the "League of Legends" universe, how gaming is facing a meteoric rise in terms of fandom, and what exactly Brand Extension means for the future of retail and consumer engagement.

Licensing Mix Tape

S2 E5: "League of Legends" and Brand Extensions with CAA-GBG

Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.

Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.

S2 E5: "League of Legends" and Brand Extensions with CAA-GBG

The Licensing Mixtape