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"Peace to Roky Erickson / Peace to Bo Derek / So lost in the television / Walk with the elephants / To die by their relatives / Lushlife holy ghost / Float through the tenements / Back to irrelevance"

From the moment you hear the bristling boom-bap chorus on album-opener "Totally Mutual Feeling," it becomes apparent that Lushlife's third full-length finds the Philadelphia rapper-producer at his most introspective. Themes of isolation and mortality permeate Ritualize, a cinematic hour-long odyssey co-produced by enigmatic production trio, CSLSX (pronounced "Casual Sex") and featuring contributions from Ariel Pink, Killer Mike, Freeway, Marissa Nadler, RJD2, and more. With CSLSX at the boards, an entire universe opens up for Lush, where the pulsating Juno synths of '80s LA night music sit side-by-side with gorgeously propulsive indie-leaning jams, and low-fi soul burners too. The resulting LP is a post-blog-era joint that seems to exhale the whole of the 20th century in a single, fascinating breath.

"After toiling over two self-produced LPs in the last half-decade, I felt compelled to bring on an outside production team for Ritualize," Lushlife (born Raj Haldar) explains. "Not only did I want to broaden the musical palette, but I felt like the group production effort would give me a depth of focus on lyrical content and emotion that I hadn't previously been afforded." After a chance encounter with CSLSX, who had been quietly self-releasing low-fi dance gems to remarkable organic blog buzz, the newly-formed team set out on a three-year journey that would eventually yield their new joint album. By the time work began on Ritualize, Lush had already been riding a small wave of critical acclaim for his 2012 full-length, Plateau Vision, an album that made several year-end lists and was described by the Sunday New York Times as a melding of "captivating rhymes with audacious, gorgeous production." Still, with Ritualize, Lushlife and CSLSX seem to have gone one deeper.

From album cut, "The Waking World," which finds Lushlife spitting thorough sixteens from the vantage of Mark David Chapman lying in wait for John Lennon, to "Incantation," a song that's as much inspired by Allen Ginsberg's Howl as the general, street-level anxieties of urban life, Ritualize is nothing short of a step forward. For proof, look no further than "Toynbee Suite," a 10-minute, 4-movement rap epic that explores the strange Toynbee Tile meta-art conspiracy that has captivated Philadelphians for decades. As the centerpiece of the album, "Toynbee Suite" was the subject of a 2013 documentary, and itself represents the combined work of 20+ musicians, including RJD2, Nightlands, Yikes the Zero, and a full chamber orchestra. On the other hand, the CSLSX-produced, "Hong Kong (Lady of Love)," a collaboration with weird music godhead, Ariel Pink, is a sparse yet powerful four-on-the-floor ode to LA, inspired by the film soundtrack work of Giorgio Moroder, Vangelis, and others.

"My Los Angeles / My Philadelphiatic / Coke flow Vangelis / Synth rap evangelist"

And once you start looking for it, the fingerprint of Los Angeles is everywhere on Ritualize. In fact, much of the album was written and recorded as Lushlife made monthly back-and-forth trips between Philadelphia and the west coast. "At some point in early 2014, while dealing with a tumultuous, failing relationship and bouts of depression, I started to suffer from writer's block, too," the rapper recounts. "After awhile, I realized that I was getting my best writing done at 30,000 feet, where distractions were minimal and I felt alone but not lonely." So, while Lushlife's 2009 debut album, Cassette City, might be his take on east coast hip-hop classicism, and Plateau Vision is some kind of pilgrim's progress to find a hidden America, Ritualize completes the triptych, arriving in LA with a sense of manifest destiny.

Initially banned from radio and shunned by media and industry alike, the Campbelltown-bred rapper refused to be ignored. Kerser initially opted only to self-promote via a monthly video upload to YouTube, some clips receiving up to 100,000 views in 48 hours. His YouTube boasts 150+ million views and 225K subscribers, and with over 173K Instagram and over 276K followers his loyal fan base continues to grow. 
Chart topper, ARIA nominated, record breaker, selling out shows nationally. The infamous emcee and CEO of ABK Records continues to smash the scene.

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