Name: Strategic B2B Event Marketing with Tara Jacobs by This is Annex
Duration: 31 min 38 s
Description: Hosts Kyle Shay and Stacy Bradshaw interview Tara Jacobs, Event Manager at Annex Business Media on strategic B2B event marketing practices. Find out how B2B Marketers are leveraging live conferences, tradeshows and roundtables to increase brand exposure, generate leads and position their companies at thought leaders.

Many in the fire service will remember a time when it didn’t feel right to openly discuss a call you were struggling with. Today, organic conversations around how firefighters feel are starting to flow. Toronto’s Fire Chief Matthew Pegg discusses the fading stigma of mental illness with host Tom DeSorcy, the fire chief in Hope, B.C. Pegg and DeSorcy discuss the impact of media coverage in the aftermath of tragedy and the growth in open conversation around occupational injury and stress. What’s the next step for the fire service and mental health? Keep the topic top of mind. Listen now to keep the conversation going.

Fire Fighting in Canada: Mental health moves into the mainstream

In this episode of Blue Line, The Podcast, we sit down with York Regional Police Officer Michelle Vincent, who has been in the field for 18 years and is also the writer behind Blue Line’s “Holding the Line” column. Furthermore, she is an officer on a serious mission to save lives when it comes to the first responder mental health crisis.
 
As one of the founders of a new non-profit, Vincent is in the process of implementing Ontario’s first treatment centre that will be occupationally-specific for and exclusive to first responders. It’s called The Haven and it is based on Quebec’s model, called La Vigile. She tells us more about the stage this non-profit is at and why it will make a difference in suicide prevention among emergency services and uniform personnel.
 
Tune in now!
 
Thank you to our sponsor, Goodyear.

Blue Line, The Podcast: YRP’s Michelle Vincent, co-founder of The Haven

Patrick Straw has spent more than 30 years building a successful career in security. He started in policing before joining the security industry as a sales and marketing professional. Three years ago, he joined the Canadian Security Association (CANASA) as the organization’s executive director. Straw shares his thoughts on effective customer service, technology milestones throughout the years and the work that CANASA does promoting and representing the security industry across Canada.

A Security Life: Episode 6 — Patrick Straw, CANASA

It is becoming generally accepted that firefighters face an increased risk of cancer. There are statistics to support this risk fact, and decontamination is becoming more widespread alongside technologies like cleaner cab. Presumptive cancer legislation is also expanding in various parts of Canada. What needs to be done next and what do firefighters need to know about caring for their health? Dr. Kenneth Kunz, a medical oncologist and passionate advocate for firefighter cancer care, joins Tom DeSorcy, the fire chief in Hope, B.C., for a conversation that imparts an important message for the fire service on how to protect the health of those who protect the public.

Fire Fighting in Canada: Cancer in firefighters: What needs to be done?

Want to help pizza lovers find your business online? Today we talk about an important topic for restaurants: local search. We are joined by Michelle Brisebois, a marketing consultant specializing in e-commerce and digital content strategy and in-store activation. Topics include why it’s important for your business to rate high in a local web search, common mistakes and missed opportunities, and tips for ranking higher in a search. Listen in and learn!

Canadian Pizza: How to help pizza lovers find your pizzeria in a local web search

Mental wellness is closely related to preventative care. For the fire service, this means reaching out for help before one’s sense of self seriously deteriorates. Nick Halmasy, a former firefighter who is now a registered psychotherapist and founder of After the Call, joins host Tom DeSorcy, the fire chief in Hope, B.C., for a conversation about his experience with stressful calls alongside determining what is a normal stress response and what is not. He emphasizes there are a multitude of roles stress plays in a person’s life. A serious state of distress may not always indicate PTSD, but needs appropriate help nonetheless.

Fire Fighting in Canada: Defining stress and states of mental health

All eyes are on Maine as an emerging destination for RAS development projects. In this episode, Erik Heim, president of Nordic Aquafarms, takes us through the strategies and factors that led his company to choose Maine as the site for its proposed US$500-million Atlantic salmon RAS farm, as well as the challenges and lessons learned through the process.

RAS Talk Episode 1: Made in Maine

Welcome to the first ever episode of The CFI Podcast! You’ve tuned in to hear compelling conversations hot topics and trends in the wood products and logging industry.
 
We’re kicking things off by speaking with JP Gladu, president and CEO of the Canadian Council for Aboriginal Business (CCAB) about all things First Nations in forestry: the current state of First Nations’ involvement in the industry, the importance of working with and engaging First Nations, best practices to follow, the impact of legislation and more.
 
Find out more about how your company can engage Indigenous businesses and communities, what programs and certifications are available, and JP’s thoughts about the future of the industry.
 
Tune in now and look for future episodes at www.woodbusiness.ca/podcasts
 
Thank you to our sponsor, EACOM Timber Corporation. EACOM is a proud CCAB member and PAR-committed company. Find out more at EACOM.ca.
 
Music: https://www.purple-planet.com

The CFI Podcast: JP Gladu on First Nations in Forestry

A new era in workplace health and safety is dawning — a time of multi-stakeholder engagement where organizations partner to share data in an effort to better forecast risks. Modern Niagara’s Erin Oliver and Plan Group’s Steven Thrasher discuss.

Safe Zone: Data sharing protects workers

In part II of our interview with Pam Fitch we explore ethical dilemmas and what makes them complicated. Specifically, we discuss issues related to “power”. Although massage therapists hold positions of responsibility, they may not feel particularly powerful and able to manage the therapeutic relationship. When that happens, they discover the cost of “being nice” instead of professionally responsible and this often results in challenging ethical dilemmas. At the same time, when therapists exploit their positions of responsibility and power, clients are at risk.

Massage Therapy Canada Podcast Episode 8: Who has the power in the treatment room?

Hosts Kyle Shay and Stacy Bradshaw interview Tara Jacobs, Event Manager at Annex Business Media on strategic B2B event marketing practices. Find out how B2B Marketers are leveraging live conferences, tradeshows and roundtables to increase brand exposure, generate leads and position their companies at thought leaders.

Strategic B2B Event Marketing with Tara Jacobs

This is Annex

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