Our next Bridging Chicago Podcast episode features Lucas De Jong, a student-athlete and biology major that turned into a marketing guru who knows the value of following your passions, even when the path doesn’t seem clear at the time. An east coast native, college brought Lucas to Chicago, a place he now considers home. From sitting in on major surgical procedures, to being the Senior Director of CRM, Marketing Automation, and Data Analytics at Plan B Advertising, Lucas’ story is sure to inspire you to follow your own passions! 
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After sitting in on a broad range of medical internships and weighing the risks and rewards of a medical career, Lucas decided to pursue other passions, including the science of marketing. Beginning his marketing career at Northwestern University, Lucas began to see ways that he can make marketing more efficient and earned his master’s in Integrated Marketing Communications.  Lucas worked with Midwestern Career College and Dwell Earth prior to beginning his current position as the Director of CRM, Marketing Automation and Data Analytics for Plan B Advertising. Listen to this episode to hear all about how Lucas’ experience has helped him make marketing a better experience for all!

Lucas De Jong of Plan B Advertising

The Bridging Chicago Podcast allows our guests to demonstrate their skills and experience, share their business objectives and perspectives, and engage with listeners. Our goal is to connect our listening community with business leaders in and around the Chicago area by discussing how our guests got to their current positions.