Kim Kaplan was one of the very first employees at Plenty Of Fish in 2009. Over the next ten years she helped turn the dating platform into the success that it is today, a place for millions of young adults to find a relationship.

She has recently started working on creating her own dating app, something she only decided to pursue after encouragement from her friends and advisors.

Snack was born, a cross Tinder and TikTok for Gen Zers to meet new people. There’s no pictures or bios on the app, instead profiles are made up of short video clips that allow the users to showcase their unique personalities.

After closing a $3.5 million funding round last year, Snack launched in early 2021. The app has seen good early traction and received widespread media attention due to its unique concept.

Despite the majority of dating platforms introducing some form of video in the last 12 months, Kim believes that being a video-first app will help Snack stand out from the crowd.

She came on The GDI Podcast to talk about her history with Plenty Of Fish, how that set her up on this new venture, and what we can expect to see from Snack in the near future.

The GDI Podcast is sponsored by RealMe. Safety Through Trust. Find out more at TheRealMe.com/dating.

Former Plenty Of Fish VP Launches Snack, The Dating App Inspired By TikTok

Global Dating Insights (GDI) is the leading source of news, information and analysis for the online dating industry. The site serves a highly engaged trade audience of over 30,000 unique monthly visitors, and is read in over 100 countries. Since launching in 2013, we have published over 5,000 stories.

Our articles and interviews provide executives and professionals worldwide with up-to-the-minute, authoritative dating sector coverage. We pride ourselves on being the go-to publication when a story breaks.

Our reports and analyses give readers a detailed look into one aspect of the dating industry. The GDI Power Book, released on Valentine’s Day, lists the influencers, start-ups and movers  that have impacted the market over the course of the year.

Our conferences and events bring together some of the biggest names in dating for conversations, presentations and networking opportunities. Speakers from Grindr, OkCupid, Spark Networks, and more have featured in recent years.

We hold ourselves to the highest standards of journalistic integrity. Global Dating Insights is monetised by a) content partners, b) ticket sales, c) sponsorship of events, and d) sponsorship of reports. 

Global Dating Insights is an independent publication run by a small team of professional journalists.

Former Plenty Of Fish VP Launches Snack, The Dating App Inspired By TikTok

The GDI & Social Discovery Podcast