On this episode of The GDI Podcast, we're delighted to be joined by Cindy Lim, Head of Brand at Yuzu.

This new Match Group platform fosters dating & social connections among the Asian community. Cindy explains the origins of the app, and highlights features that will resonate with this target demographic.

She also shares how the platform is raising awareness in its early stages, working with relevant influencers and tastemakers to build the hype around Yuzu.

Yuzu - Match Group's New Dating & Social App for the Asian Community

Global Dating Insights (GDI) is the leading source of news, information and analysis for the online dating industry. The site serves a highly engaged trade audience of over 30,000 unique monthly visitors, and is read in over 100 countries. Since launching in 2013, we have published over 5,000 stories.

Our articles and interviews provide executives and professionals worldwide with up-to-the-minute, authoritative dating sector coverage. We pride ourselves on being the go-to publication when a story breaks.

Our reports and analyses give readers a detailed look into one aspect of the dating industry. The GDI Power Book, released on Valentine’s Day, lists the influencers, start-ups and movers  that have impacted the market over the course of the year.

Our conferences and events bring together some of the biggest names in dating for conversations, presentations and networking opportunities. Speakers from Grindr, OkCupid, Spark Networks, and more have featured in recent years.

We hold ourselves to the highest standards of journalistic integrity. Global Dating Insights is monetised by a) content partners, b) ticket sales, c) sponsorship of events, and d) sponsorship of reports. 

Global Dating Insights is an independent publication run by a small team of professional journalists.

Yuzu - Match Group's New Dating & Social App for the Asian Community

The GDI & Social Discovery Podcast