HypeRate collaborated with THQ Nordic to create a high-impact launch campaign for the game Alone in the Dark. They designed a real haunted house experience, equipping influencers with heart rate monitors. HypeRate developed a method to capture this biometric data in real time and prepare it for post-production. This allowed influencers to visually integrate their fear responses into their content in an engaging way. The campaign leveraged authentic emotional reactions to build excitement around the game’s release and achieve wide reach. Through this innovative use of real-time data in media production, HypeRate showcased its technological expertise and played a key role in the campaign’s success.

Alone in the Dark: Campaign with Heart Rate Data

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