Name: Is Strategy A Creative Or Rational Process? by The Overthinkers
Duration: 21 min 55 s
Description: Strategic planning inevitably requires the ability to rationalize information, but does great strategy require the ability to think creatively about it?

Strategic planning inevitably requires the ability to rationalize information, but does great strategy require the ability to think creatively about it?

Is Strategy A Creative Or Rational Process?

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.

Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.