There is a chance that the first full-length collaborative album from Royce Da 5’9 and DJ Premier, as PRhyme, will be under-appreciated. That it will be too artistic. That the skill displayed in both its lyricism and production will go over people’s heads. That an album that can be played all the way through and celebrated for its true Hip-Hop makeup is too much of a throwback for today’s 120-character absorbed music lover. But sometimes you have to take a leap of faith. 

Motivational Swoolin

contact: bookliswag@gmail.com

Jarren Benton was born in Decatur, GA (east side of Atlanta). He grew up without a father figure in the home and hip-hop quickly became like a second parent. He first discovered his love for hip hop at age 6.

While other kids were pissing their beds, Jarren would stay up past midnight to record “The Fresh Party,” a local Atlanta hip-hop radio show. Inspired by the show, Jarren began to write his own rhymes, and by age 10 he was a premature “beast” on the mic. Jarren became obsessed with rapping, and music, and dropped out of high school to pursue a musical career.

After turning his focus to hip-hop, Jarrren spent all of his time on his craft. Soon he began producing tracks, and writing, for other artists throughout Atlanta. He also worked on developing one of the best live shows in Atlanta, something he felt many artists lacked.

His live shows have caught the attention of many local media, promoters and industry heads. He has performed at the BMI Showcase, Southeastern Music Conference, Atlantis Music Festival, A3C Hip-Hop Festival and has opened for artists from KRS-ONE to Lil’ Wayne. Jarren has also collaborated on records with an wide array of amazing artists like: 2 Chains, Erick Sermon, Freeway, Bubba Sparxxx, Gangsta Boo, Kid Daytona, Verse Simmons, Kaleena, Rittz, Jon Connor, Laws, Aleon Craft and many more.

Jarren possess sick humorous punch lines and heart felt tales of personal struggle. “I want to give people quality down south music, something the south has been missing since Outkast,” says Jarren. He gives you a balance of hardcore, playful and conscious rap music that seldom exists in today’s hip-hop.


GM$C // MercilessMusic
Twitter? @_trapjake
Sherryyy love me , she drop all my videos :)

Born Cydel Charles Young in Atlanta, Georgia, one of four children of Coleman & Tanya Young. Prynce grew up in a Dekalb county neighborhood in Atlanta’s suburban Stone Mountain region. Growing up, Prynce was a vibrant youth as he played several sports including football, basketball, and track and field in addition to singing in school choirs, and participating in school plays and dances. His parents, who raised him in a Baptist church, were very strict in nature, as Prynce was not even allowed to listen to rap music until he was 12 years of age. Despite their ‘tough-love’, Prynce learned many lifelong lessons. He attended Redan High School located in Stone Mountain, Georgia shortly before dropping out to pursue a career in music.

In the latter part of 2007, Prynce became acquainted with the Konvict Muzikcollective and was officially signed with the label in January 2008, right before accepting a sub-label deal with Def Jam Records in February 2009. His in house production powerhouse, Crown Kings Productions, has also played a major role with cultivation of his sound and advancement of his career.

In August 2010, Kanye West signed Prynce to his G.O.O.D Music label after hearing him earlier that year on Yelawolf’s “I Wish (Remix).” Prior to the signing, CyHi was climbing his way to the top with accolades coming from Hip Hop Weekly in the “2010 Next To Blow” section and features in Ozone Magazine’s “Patiently Waiting” and XXL Magazine’s “Show & Prove” sections. He was recently interviewed by MTV2′s Sucker Free and made his acting debut in Stomp The Yard 2. He has since gained national recognition after his verse on the 2010 BET Awards G.O.O.D. Music Cypher 3 alongside label mates Kanye West, Common, Pusha T and Big Sean. In March 2011, Prynce graced the cover of XXL recognized as one of the top in the “10 Freshmen for ’11″ issue.

- spillage village records

A soft-spoken but intricate lyricist with a cocky side 

EAST ATLANTA NATIVE

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