Bestselling author and speaker on Disruptive Innovation Charlene Li joins us for the inaugural episode of Everything Thought Leadership! Charlene’s career spans two decades. In 1988, she served as a consultant at the strategy firm Monitor Group, now known as Monitor Deloitte. She then moved on to work at several Massachusetts Bay newspapers before becoming an analyst at Forrester Research. Charlene has built her career upon not only navigating disruption, but encouraging innovation amidst disruption. She currently serves as as Senior Fellow at Altimeter.

Divining the Disruptive Force of Digital Media

In the second episode of the Everything Thought Leadership podcast, Robert Buday interviews Dave Ulrich, co-founder of The RBL Group, Rensis Likert professor at the University of Michigan Ross School of Business, and an expert on Human Resources for over 40 years.

HR Guru Dave Ulrich Talks Past & Present

Jonathan Copulsky sits down with Bob Buday for the fifth episode of Everything Thought Leadership. Jonathan is the former CMO of Deloitte, author of the book “Brand Resilience,” and a marketing lecturer for Northwestern University’s Medill and Kellogg Schools. He is a B2B marketing and strategy expert and thought leader of over 35 years.

Visit this link to donate to the research fellowship Jonathan and his 
children have set up at Loyola Marymount University, in honor of Jonathan’s late wife Ellen Carol Barreto:
https://newsroom.lmu.edu/campusnews/health-and-society-program-receives-fellowship-boost/ 

To learn more about Jonathan and his experience, visit his LinkedIn:
https://www.linkedin.com/in/copulsky/ 

Or view his faculty pages at:
https://www.kellogg.northwestern.edu/faculty/directory/copulsky_jonathan.aspx , and...
https://www.medill.northwestern.edu/directory/faculty/jonathan-copulsky.html

A Conversation with Jonathan Copulsky

As the leader of McKinsey’s global publishing for three years and counting, Raju Narisetti has a knack for helping businesses, media companies and journalists remain relevant in the digital age. His goal at McKinsey, a leader in the management consulting industry, is to triple the size of its audience over five years.

Raju’s 32-year career includes 14 years as a writer and editor for The Wall Street Journal, where he was part of a team that won a Pulitzer Prize for its coverage of the September 11 terrorist attacks on the U.S. He was both the youngest and first person of color to appear on the mastheads of The Wall Street Journal and The Washington Post. (The masthead is a newspaper’s listing of its top editors, publisher and owners.) Raju also founded Mint, an Indian business newspaper, where was editor in chief for three years.

Raju and Bob Buday met each In November 2022 at Profiting From Thought Leadership, a conference that Bob has co-produced six times since 2016. At the event, Raju and McKinsey Global Editorial Director Lucia Rahilly spoke on their firm’s approach to thought leadership.

Raju joins Bob on his firm’s “Everything Thought Leadership” video & podcast to discuss how McKinsey is able to produce so much high-quality content in high volume. Raju will also delve into how the firm has been using data visualization and digital tools to change the way it presents content, how he views the state of the thought leadership profession, and how he transitioned from journalism to professional services.

“Everything Thought Leadership” is a video and podcast series of Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves.

Everything Thought Leadership –Inside the McKinsey Publishing Machine – with Raju Narisetti

Jim Wetherbe has been a professor on management information systems for more than 40 years. A highly sought-after speaker who has delivered more than 1,000 speeches worldwide, he has written hundred of academic articles and authored or co-authored 40 books. Jim has also been teaching at Texas Tech University since 2000 and has served as a board director at a number of companies, including consumer electronics giant Best Buy and CIBER.

Since 2012, the distinguished professor has been helping the Schulze School of Entrepreneurship at the University of St. Thomas reinvent the staid academic journal. The vehicle: an online academic journal called Entrepreneur & Innovation Exchange. It is a free resource written for entrepreneurs – not just professors – whose online readership has grown to 5 million viewers a year.

Jim has joined Bob Buday to speak on a number of subjects: the pioneering academic journal, EIX; his career as a thought leader in academia and business; why businesses and business schools should be collaborating much more than they do today on thought leadership research; and his headline-making stance against academic tenure. Don't miss out on this fascinating episode.

“Everything Thought Leadership” is a video and podcast series of Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves.

“Brilliant Island (Positive Uplifting Upbeat Motivational Summer Travel Pop Music)” by Audiorezout is licensed under CC BY-NC-SA 4.0 – Music overlapped to extend track length.
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Everything Thought Leadership– How Professors Can Develop & Sustain Thought Leadership– Jim Wetherbe

How can thought leaders improve their writing? There are few people more qualified to answer this question than Glenn Leibowitz, Group Head of Communications for McKinsey & Company’s Greater China region (based in Taipei, Taiwan), and a talented writer in his own right. In fact, he was recognized four years in a row as a LinkedIn Top Voice: twice in the Marketing & Social Media category and twice in the Management & Workplace category.

Glenn takes great pride in teaching writing. He distills the majority of his insights on his “Write With Impact” podcast, a five-star show featuring Pulitzer Prize-winning journalists and bestselling book authors who reveal their writing tips and tricks. “Write With Impact” has been going strong since 2015.

In February, Glenn invited Buday TLP CEO Bob Buday on his show to talk about Bob's book and the essentials of thought leadership. Now, for the reverse, Glenn has joined Bob on “Everything Thought Leadership” to discuss how thought leaders can write better, the impact of AI writing programs like ChatGPT, and Glenn’s own quest to become an even better writer.

You can find out about Glenn’s podcast at: https://podcasts.apple.com/us/podcast/write-with-impact-with-glenn-leibowitz/id987596874

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Everything Thought Leadership – The Advantage of Writing Well in Thought Leadership: Glenn Leibowitz

11:11 – Microstresses Plaguing Thought Leaders & Thought Leadership Professionals
28:14 – The Biggest Challenges Developing Content for "The Microstress Effect" (Karen's book)
30:48 – How Karen has Managed her Thought Leadership Career Turns
34:32  Recognizing the Microstresses We Can Create for Other People

Thought leadership has always been a highly stressful profession, and that stress continues to increase. In a world in which anyone with social media savvy can build a strong online following, the demands on thought leaders to continually communicate compelling expertise have risen sharply. Those demands also have increased for the people who help thought leaders get recognized: marketers, editors and ghostwriters, researchers, event organizers, book and speaker agents, graphic and interactive designers, and more.
 
Bob recently spoke with Karen Dillon, co-author (with Rob Cross) about her new book “The Microstress Effect: How Little Things Pile Up and Create Big Problems – and What to Do About It.” Karen comes to this topic with powerful credentials: She is both an acclaimed thought leader (co-author of three books with the late, legendary Harvard Business School Professor Clayton Christensen) and a top thought leadership professional. She was the editor of Harvard Business Review from 2003 to 2011, and since 2017 has been editorial director at the consultancy BanyanGlobal Family Business Advisors.
 
In this episode of Everything Thought Leadership, Karen explains the microstresses that can overwhelm both thought leaders and thought leadership professionals – and what everyone can do to “de-stress” their lives. You won't want to miss these actionable tips for taking better control of your thought leadership career.

Everything Thought Leadership – Karen Dillon on the Many Microstresses of Thought Leadership

Francis Hintermann directs Accenture’s thought leadership research machine. As Global Managing Director for Accenture Research, he runs a 350-person unit that has been helping the $63 billion (revenue) global consulting, IT services and outsourcing company stay on the forefront of digital expertise. He created the company’s Strategy Research team, which today is located in North America, Europe, Latin America, Africa, and Asia Pacific. Francis moved from Paris to New York City in 2015 to expand the team.

A Chief Economists Community member of the World Economic Forum and a Corporate Strategy Professor at Sciences Po, Francis has a world of experience to draw from. In this episode of "Everything Thought Leadership," he has joined Bob Buday for a deep dive into the evolution of thought leadership research at Accenture. Francis also touches on how Accenture is using generative AI and natural language processing in thought leadership research.

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Everything Thought Leadership – Accenture’s Digital Data-Fueled Thought Leadership Transformation

Maria Boulden, Gartner vice president and executive partner for sales, puts the sale back in sales. She has led cream-of-the crop sales teams for over 30 years. Her experience includes a collective 30 years at DuPont, the $13 billion revenue global chemical company, and running many global sales groups. 

In 2019, Maria decided to take her sales and coaching expertise to Gartner. On her LinkedIn profile, she describes her role at the $5 billion research firm as networking, supporting, coaching, guiding, and challenging “those who lead, network, support, coach, guide and challenge their company’s sales team.” 

Maria spoke with Bob Buday about bridging the gap between thought leadership professionals and salespeople, who are often unaligned. On this episode of “Everything Thought Leadership,” she goes into detail on how they can collaboratively engage B2B buyers and generate revenue.

Visit Maria Boulden’s bio on Gartner: https://www.gartner.com/en/experts/ma...


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Everything Thought Leadership – Bridging the Thought Leadership & Sales Force Divide – Maria Boulden

Jonathan Dahl is the vice president and chief content officer of Korn Ferry, a $2.8 billion global organizational consulting firm. He is an instrumental part of the thought leadership machine at Korn Ferry, having helped develop several new content programs. These include “This Week in Leadership,” a column in which Korn Ferry experts weigh in on recent business developments, and the Briefings Podcast, a new show examining big workplace trends. On its own, “This Week in Leadership” attracts more than 4 million page views a year.

In this episode of Everything Thought Leadership, Jonathan joins Bob Buday to dive into the genesis and impact of these content offerings.

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ETL – Jonathan Dahl on How Korn Ferry Experts Weigh in on Daily Business News for Millions of Views

Anthony Marshall and Cindy Anderson are two leading lights within the IBM Institute for Business Value (IBV), IBM’s acclaimed thought leadership think tank.
 
Anthony serves as Senior Research Director of Thought Leadership for the IBV. In this role, he heads a global team of industry experts, statisticians, economists, and analysts who deliver actionable, data-vetted articles and reports on trends across numerous industries, technologies and operational management issues.
 
Cindy, meanwhile, is the Chief Marketing Officer and Global Executive for the IBV and oversees its editorial, design, and user engagement. In her previous role at the Project Management Institute, she served as a high-profile author and speaker at TEDWomen workshops and global conferences in India, Mongolia, China, and other countries.
 
These two highly accomplished IBV leaders have joined Buday TLP’s Alan Alper on Everything Thought Leadership to discuss IBV’s data-driven approach to thought leadership, how thought leadership has evolved over time, IBV’s co-branded thought leadership initiatives with big names like SAP, and the future of thought leadership in the world of generative AI.


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ETL – IBM’s Institute for Business Value: Reaffirming Trust, Quantifying Thought Leadership’s ROI

Evan I. Schwartz is an accomplished thought leader who marries storytelling with innovation to profound effect. He has written articles for the likes of Harvard Business Review, The New York Times, WIRED, American History and more. His books, which include "JUICE: The Creative Fuel that Drives World-Class Inventors" and "The Last Lone Inventor," have received rave reviews for their insightful breakdowns of legendary innovations, innovators, storytellers, and frameworks for business success. Beyond that, Evan has produced incredible documentaries and screenplays for the likes of Netflix, Showtime, and others.
 
He currently serves as a freelance research editor for InnoLead, a media company that focuses on innovation, strategy, and R&D. He is also seeking a home for his latest screenplay, a rom-com feature film on the climate crisis, called "Sea Changers".
 
Simply put, Evan is a thought leadership master-craftsman who's journey from recovering tech journalist, to book author, to management consultant storyteller, to filmmaker is a story in and of itself. A story he will tell on the next engaging episode of Everything Thought Leadership, coming February 5. In this not-to-be-missed episode, Evan will discuss his career journey, the importance of thought leadership books, and how to grow your thought leadership career.


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ETL – Tips for Mastering Thought Leadership Storytelling with Evan Schwartz

Award-winning business author Chunka Mui is keenly focused on generative A.I.’s thought leadership impact and how innovation can be used to fight climate change and social issues.  Among his influential books, he co-authored the late 1990s bestseller “Unleashing the Killer App: Digital Strategies for Market Dominance.” The Wall Street Journal named it one of the five best books on the business impact of the internet. 

With five books and 25 years as a keynote speaker, Chunka is as savvy a thought leader as the innovations he covers. His most recent focus is on how to use innovative technologies to fight climate change and resolve societal issues. He has also been experimenting with generative A.I. as a tool for thought leadership dissemination.

Everything Thought Leadership host Bob Buday and Chunka have known each other for over 30 years, going back to when they both worked for CSC Index. Come February 23, the two thought leaders will reunite to discuss Chunka’s career, the biggest changes he has seen in the thought leadership profession, how business and thought leadership have been impacted by generative A.I., and how organizations can (and should!) use thought leadership to address social issues.



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ETL – Chunka Mui on How Generative AI Will Disrupt Thought Leadership

Michelle Swan knows the secret behind how Tercera’s portfolio companies earn lucrative returns on thought leadership--and no, it’s not just echoing the latest trends on the cloud, AI, etcetera. As CMO & Partner for the leading investment and advisory firm, Michelle drives its thought leadership strategy. This includes coordinating the firm’s marquee Tercera 30 annual report on cloud services trends. Michelle knows the true strategy for successful tech services firms lies in demonstrating their problem-solving expertise with ample evidence to be heard above the din.

On this episode of Everything Thought Leadership, Michelle discusses her mindset, why most tech companies struggle with thought leadership, and the future of tech services thought leadership in the age of generative AI, among other topics.


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ETL – Michelle Swan on How Tercera & its Portfolio Companies Succeed with Thought Leadership

Brent Adamson and Matt Dixon changed the way B2B companies think about selling their products and services 13 years ago with their groundbreaking book, “The Challenger Sale," which was a bestselling sales book from the Corporate Executive Board on how to win over customers -- by challenging them to think differently about their problem and how to solve it.

Today on Everything Thought Leadership, Brent and Bob Buday talk about lessons learned from that research. The accomplished author and researcher goes over how to navigate the often-messy process of thought leadership research, and he discusses his career post at CEB and Gartner, along with what comes next for him.



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ETL – “The Challenger Sale” Co-Author Brent Adamson Talks Thought Leadership Research

How do you present thought leadership content in interactive ways to stand out? Tom Fleming, global thought leadership director at PwC (PricewaterhouseCoopers), has joined Bob Buday to discuss the key factors in publishing great thought leadership content and how the profession has changed over time.

PwC is the $53 billion global advisory and accounting firm recognized as a LinkedIn Top Company and an EcoVadis sustainability powerhouse. It is also the company behind the hit management journal "strategy+business."

Tom’s career in thought leadership is highly instructive. Don’t miss the opportunity to learn from him on this episode of Everything Thought Leadership.

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ETL – How a Digital "strategy + business" Helps PwC Stand Out

Boston Consulting Group (BCG) is changing the conversation around generative AI... literally. The $12 billion global consulting firm produces a podcast called Imagine This, where the host converses with a top-notch chatbot called GENE. The bot’s data set contains BCG’s cream-of-the-crop thought leadership, making it the ideal guinea pig to discuss the place of generative AI in thought leadership.

Spurring BCG’s AI initiative and its impactful thought leadership strategy is Paul Michelman, our next guest on Everything Thought Leadership. The BCG editor in chief has made a 30-year career in thought leadership that has taken him to the top of Harvard Business Review, strategy+business, and MIT Sloan Management Review—in that order.

Paul has joined Bob Buday to discuss his career, the impact of generative AI in thought leadership, writers versus generative AI, and BCG’s AI initiatives (including GENE and an upcoming tool called “Scribe”).


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ETL – Boston Consulting Group's Generative AI Thought Leadership Experiments

With the explosion of business books over the past several years, the appeal of hybrid publishing has increased dramatically among thought leadership authors. But earning substantial market share with your business book isn’t easy.

In this installment of Everything Thought Leadership, bestselling author and trend-curator Rohit Bhargava walks you through the pros and cons of the hybrid publishing option and what truly makes a great insight: the kind that will spur the success of your book.

Rohit is the founder of Non-Obvious Company, a consulting firm that advises businesses on how to develop non-obvious thinking. He also co-founded IdeaPress Publishing, the independent hybrid publisher that helped Buday TLP CEO Bob Buday publish his book, “Competing on Thought Leadership.”

If you or your firm is looking to publish thought leadership books, you won’t want to miss this episode.


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ETL – Rohit Bhargava: How to Create Non-Obvious Insights in Thought Leadership

If your firm is looking to publish thought leadership books, you must understand how the publishing landscape has changed. Enter Donya Dickerson, former McGraw-Hill associate publisher and current literary agent for Aevitas Creative Management. She’s going to walk us through what it takes for thought leadership professionals to secure publishing contracts for the experts in their firms.

A full-service literary organization with agents around the world, Aevitas works with numerous authors, thought leaders, and public figures; people who have won Pulitzer Prizes, Nobel Peace Prizes, and even Tonys. Their mission, according to their website, is to "help cultivate and promote stories, expertise, and insights that are timely and timeless."

In today's episode of Everything Thought Leadership, Donya talks with Bob Buday about the state of book publishing, what thought leaders need to attract literary agents and publishers, and why thought leaders should continue working with literary agents.

Learn how your business and management books can excel in the marketplace of ideas.



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ETL – Aevitas Agent & Ex-McGraw-Hill Publisher on The State of Thought Leadership Books

Thought leaders may believe that great ideas are what attracts clients. But business development expert Mo Bunnell says that isn’t enough. The founder and CEO of Bunnell Idea Group believes thought leaders must build a relationship ecosystem of clients and business clients. Mo’s new book, “Give to Grow,” covers how to build highly productive, life-long business relationships. 

The accomplished thought leader speaks with Bob Buday about why thought leaders and thought leadership professionals who want ideas to travel farther should focus as much on developing relationships with key people as they do on developing key concepts.

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ETL – “Give to Grow” Author on Building a Relationship Ecosystem

Josh Bernoff, former Forrester SVP of Idea Development, helps business and other non-fiction authors develop compelling books. He has collaborated on more than 50 books.

Over his 20 years at Forrester, Josh covered the technological transformation of the television and other media sectors. He also edited two books and co-authored three of us his own, including the bestselling book on social media, “Groundswell.”

Because books are a key piece of thought leadership marketing, Josh brings a valuable perspective to Everything Thought Leadership. Today, he speaks with ETL Host Bob Buday about his career in thought leadership, the keys to a productive thought leader/ghost writer relationship, and the findings of a new study on business book ROI.

ETL – Helping Business Book Authors Succeed: Josh Bernoff

What goes into a successful business and technology podcast like ThinkCast? Gartner’s premiere podcast boasts more than 10,000 subscribers in 130 plus countries, and it has been downloaded more than 700,000 times.

ThinkCast co-founder and former host Scott Smith is here to describe the keys to producing a great business podcast. Today on ETL, he goes over how to define your audience, form a strategy for success, and pick the right host for your podcast. Scott is an expert storyteller who worked at Gartner for over 26 years, beginning as managing editor for Talking Technology, the IT research and consulting firm’s audio news magazine. He founded ThinkCast in 2016 and hosted it for three years.



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ETL – Creating a Successful Business Podcast like Gartner’s ThinkCast – ft. Scott Smith

The thought leadership profession now has a thinktank. It's called the Global Thought Leadership Institute. It's geared towards developing thought leadership industry standards and best practices, which have largely been underdeveloped until now.

In this installment of Everything Thought Leadership, Bob speaks with Cindy Anderson (CMO, IBM Institute for Business Value) and Lucia Rahilly (Global Editorial Director, McKinsey Publishing), two of eight advisers spearheading GTLI, whose inaugural conference is on Feb. 6.

Cindy and Lucia dive into the creation of GTLI, the institute's plans for the future, the upcoming conference, and what the thought leadership profession needs to thrive.

Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.

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ETL – A Look at the Global Thought Leadership Institute – with Lucia Rahilly & Cindy Anderson

Harvard Business Review (HBR) is the world’s most important journal on management, for managers. But how has the 103-year-old publication increased readership and influence amidst the explosion of free management advice published B2B companies?  Amy Bernstein, recently promoted to HBR editor in chief, explains HBR’s strategy.

Previously the No. 2 editor, Amy has been at HBR for over 13 years. Before HBR, she served in research and editing positions at Time Inc., consultancy Booz Allen Hamilton, staffing giant ManpowerGroup, CBS News, and other organizations.

With 25 million social media followers and 300,000+ paid subscribers to its print and online editions, HBR is the envy of management journal and business media publishers everywhere.

On this episode “Everything Thought Leadership," Amy explains HBR’s formula for thought leadership success and its plan to become even more relevant to executives in the future.

Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.

#thoughtleader, #thoughtleadership, #b2b, #podcasts, #marketingstrategy

ETL – How Harvard Business Review Increases Mindshare: HBR Editor in Chief Amy Bernstein

With $1.9 billion in revenue and a global presence in more than 100 countries, Gensler is the world’s largest architecture and design firm. It is also a pioneer in that industry in using thought leadership to promote its expertise – and develop new expertise.

As global editorial director, Sam Martin oversees the firm’s key channels: Dialogue magazine, Design Forecast, the Gensler blog, and Gensler’s social media accounts. He is the perfect person to dive into why thought leadership has become important to Gensler, and its innovative approaches to research, publishing and marketing the firm’s expertise. 

Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.

ETL – How Architecture Powerhouse Gensler Designs Its Thought Leadership Programs – Sam Martin

What is it about Korn Ferry's video-podcast series, the Briefings Podcast, that has attracted more than 16,000 email subscribers just one year after launch and as many as 120,000 views per episode?

In this episode, Bob Buday speaks with returning guest Jonathan Dahl, Korn Ferry vice president and chief content officer, about the strategy behind the Briefings Podcast, the key lessons he has learned about podcasting, and the surprisingly low cost of producing a podcast.

ETL – The Rapid Uptake of Korn Ferry's Briefings Podcast – VP Jonathan Dahl

Specialist firms have carved out niches in the thought leadership industry in tech, real estate, asset management and other sectors. One stand-out in the legal industry is Harrington Communications, a thought leadership PR firm founded by Jay and Heather Harrington. Their motto: Deep and narrowly focused expertise is more valuable than vague and undifferentiated knowhow.
 
In this episode of Everything Thought Leadership, Bob Buday speaks with Jay Harrington about the appeal of thought leadership marketing for law firms, how he and Heather built a firm that serves law firms, the current state of thought leadership in law and where it's going next.

Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.

ETL – Ex-Big Law Attorney Makes His Case for Thought Leadership Marketing in Law Firms

How can you build a firm that is a standout player in software for architecture firms? Chris Parsons is a great person to ask. The founder and CEO of Knowledge Architecture has achieved positive results through a focus on building a customer community. And he has helped his firm stand out through their signature AEC product: an AI search system called Synthesis.

Today on Everything Thought Leadership, Chris joins us to discuss how Knowledge Architecture serves its customers, what makes Synthesis special and how the firm has evolved over the years.

Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.

ETL – How One Firm is Evolving AEC Thought Leadership – CEO of Knowledge Architecture

It can feel tempting to avoid questioning a thought leader's vision when you're the professional executing on their value offering. But that fear of confrontation can lead to bigger problems if you don't discover what the thought leader actually needs from the get-go. 

Enter Bill Shander, information designer and author of "Stakeholder Whispering," a new book on how to work with stakeholders to uncover and deliver the products and services they actually need, not think they need.

On this episode of Everything Thought Leadership, Bill talks about the main ideas within the book: using the Socratic method to ask important questions and helping stakeholders truly understand the problems they're facing.

Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.


Music by AudioCoffee: https://www.audiocoffee.net/

ETL – Asking Stakeholders the Difficult Questions – Information Designer Bill Shander

It's harder than ever to convince customers to buy your products and services. Thanks in part to the explosion of “thought leadership” content, the marketplace is crowded with often helpful insights on how to solve business problems. Enter: the co-founders of A to B Insight, a firm with deep insights to help B2B sellers win over buyers. Brent Adamson is a bestselling author, speaker, and advisor to B2B sales executives worldwide. Karl Schmidt is an expert in strategy consulting and best-practice research and a colleague of Brent’s in their days at CEB and Gartner.

In this episode, Brent and Karl discuss their new book, "The Framemaking Sale." They walk us through the core idea: it's not B2B customers' confidence in you—the seller—that makes them hesitant to buy your firm’s offerings. It's their confidence in themselves.

"The Framemaking Sale" was released on September 9th, before the airing of this episode. It is out now: https://www.theframemakingsale.com/

Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.

Music by AudioCoffee: https://www.audiocoffee.net/

ETL – How Brent Adamson & Karl Schmidt's New Book Reinvents B2B Selling

I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership."

"Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you. 

Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel.

Everything Thought Leadership

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