Bestselling author and speaker on Disruptive Innovation Charlene Li joins us for the inaugural episode of Everything Thought Leadership! Charlene’s career spans two decades. In 1988, she served as a consultant at the strategy firm Monitor Group, now known as Monitor Deloitte. She then moved on to work at several Massachusetts Bay newspapers before becoming an analyst at Forrester Research. Charlene has built her career upon not only navigating disruption, but encouraging innovation amidst disruption. She currently serves as as Senior Fellow at Altimeter.

Divining the Disruptive Force of Digital Media

In the second episode of the Everything Thought Leadership podcast, Robert Buday interviews Dave Ulrich, co-founder of The RBL Group, Rensis Likert professor at the University of Michigan Ross School of Business, and an expert on Human Resources for over 40 years.

HR Guru Dave Ulrich Talks Past & Present

Robert Buday talks with Bill Shander in the third episode of the Everything Thought Leadership video & podcast series. Bill is a leading expert on data visualization, information design, data storytelling and more who has taught workshops around the world. He is also a board member of the Data Visualization Society.

Bill Shander: Data Viz Whiz

Buday Thought Leadership Partners is pleased to welcome Alan Alper to the company, as principal and chief operating officer. Alan helped take Cognizant Technology Solutions to new heights through his work in building a thought leadership function, where he was VP of Global Thought Leadership. 

Today, he joins Bob Buday to discuss his career in thought leadership, the future of the field, and what firms that compete on thought leadership must do to be recognized as top experts in their domains.

Read more from the official post on Budaytlp.com: https://budaytlp.com/2022/03/01/alan-...

Building the Go-To Thought Leadership Firm: Bob Buday and Alan Alper

Jonathan Copulsky sits down with Bob Buday for the fifth episode of Everything Thought Leadership. Jonathan is the former CMO of Deloitte, author of the book “Brand Resilience,” and a marketing lecturer for Northwestern University’s Medill and Kellogg Schools. He is a B2B marketing and strategy expert and thought leader of over 35 years.

Visit this link to donate to the research fellowship Jonathan and his 
children have set up at Loyola Marymount University, in honor of Jonathan’s late wife Ellen Carol Barreto:
https://newsroom.lmu.edu/campusnews/health-and-society-program-receives-fellowship-boost/ 

To learn more about Jonathan and his experience, visit his LinkedIn:
https://www.linkedin.com/in/copulsky/ 

Or view his faculty pages at:
https://www.kellogg.northwestern.edu/faculty/directory/copulsky_jonathan.aspx , and...
https://www.medill.northwestern.edu/directory/faculty/jonathan-copulsky.html

A Conversation with Jonathan Copulsky

For the sixth episode of Everything Thought Leadership, COO of Buday Thought Leadership Partners Alan Alper speaks with Julio Gomez. Julio is the founder of Gomez Advisors, which later became part of the multimillion-dollar global software firm​ Dynatrace. Among his accolades, he was voted one of Time Magazine’s “Fifty Most Influential People Shaping Technology” and one of Wall Street’s “50 Most Influential People.” 

Julio currently works at the fintech Highnote as its Industry Evangelist and Thought Leader. Highnote provides businesses with the products, tools, and advice necessary to build their brands' prestige and audiences.

From the Dawn of Internet Commerce to Fintech: with Julio Gomez

(*This podcast was recorded June 1st, 2022.)

Mary McBride joins her long-time colleague Alan Alper to discuss the lessons she has learned in her decades of experience enhancing thought leadership through brilliant visual storytelling. A freelance graphic designer and brand consultant based out of New York, she has crafted detailed white papers, infographics, e-Books, research reports, animations, and many more forms of visual content. Corporate clients she has done projects for include Ernst & Young, Morgan Stanley, Citibank, and Bank of America. Mary has also crafted visual storytelling elements for dozens of law firms and non-profits. 

Find her work on Behance: https://www.behance.net/MaryMcBride.

Outperforming Thought Leadership Starts with Visual Storytelling

Thomas A. Stewart is a thought leader on intellectual capital and customer experience who has become renowned worldwide for his expertise. Over the last 50 years, he has led the Harvard Business Review, served as CMO of Booz & Company, and published several best-selling business books. He recently was chief knowledge officer for AchieveNEXT, leading research and benchmarking for emerging and mid-market enterprises. Before AchieveNEXT, Tom was executive director for the National Center for the Middle Market. When Robert Buday worked at CSC Index (1987-1997), he pitched a story on a concept unknown to Tom at the time: business re-engineering. Tom joins Robert today, 31 years later, to discuss his illustrious career.

Tom Stewart: Intellectual Capitalist Extraordinaire

Sabrina Horn knows what it means to succeed in the harsh world of business leadership. She would tell you herself she has made no shortage of mistakes and failures. The best-selling author and current CEO of HORN Strategy arrived in Silicon Valley in the early 90s, founding the PR firm Horn Group, which Finn Partners acquired in 2015. Under Sabrina’s leadership, Horn Group grew to national renown: all the more impressive considering she came to Silicon Valley with only $500 in starting funds. Her journey as a leader has prompted Sabrina to realize the necessity of being humble, caring, and honest in the world of startups, even during financially strenuous times. This idea is the subject of her hot book, “Make It, Don’t Fake It: Leading with Authenticity for Real Business Success.” Tune in as Sabrina joins Buday TLP’s Alan Alper to go over the principles and frameworks of her book, her perspective on thought leadership, and other lessons she has learned throughout her impressive career.

Unraveling Tech’s Thought Leadership Challenges – with Sabrina Horn

It's harder than ever to convince customers to buy your products and services. Thanks in part to the explosion of “thought leadership” content, the marketplace is crowded with often helpful insights on how to solve business problems. Enter: the co-founders of A to B Insight, a firm with deep insights to help B2B sellers win over buyers. Brent Adamson is a bestselling author, speaker, and advisor to B2B sales executives worldwide. Karl Schmidt is an expert in strategy consulting and best-practice research and a colleague of Brent’s in their days at CEB and Gartner.

In this episode, Brent and Karl discuss their new book, "The Framemaking Sale." They walk us through the core idea: it's not B2B customers' confidence in you—the seller—that makes them hesitant to buy your firm’s offerings. It's their confidence in themselves.

"The Framemaking Sale" was released on September 9th, before the airing of this episode. It is out now: https://www.theframemakingsale.com/

Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.

Music by AudioCoffee: https://www.audiocoffee.net/

ETL – How Brent Adamson & Karl Schmidt's New Book Reinvents B2B Selling

I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership."

"Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you. 

Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel.

ETL – How Brent Adamson & Karl Schmidt's New Book Reinvents B2B Selling

Everything Thought Leadership

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