In this latest edition of our podcast series Mobile Insights with InMobi, we discuss in-app supply path optimization (SPO) with Utkarsh Sinha, who leads demand-side product marketing for InMobi Exchange. In this 26-minute podcast, which was recorded on December 7, Utkarsh and I discuss how the entire in-app programmatic supply chain is approaching SPO today and why in-app SPO is so unique. Be sure to tune in today!

Mobile Insights with InMobi: Q&A With Utkarsh Sinha on In-App SPO

In the latest edition of Mobile Insights with InMobi, we sat down with Utkarsh Sinha, who leads demand-side product marketing for InMobi Exchange, to talk about contextual targeting. With user-level advertising becoming less feasible and less compelling for some advertisers, contextual targeting is on the rise, especially in in-app advertising. In this 18-minute conversation, Utkarsh discusses what contextual targeting is, why it’s valuable and how it’s evolving. Tune in today!

Mobile Insights With InMobi: Q&A With InMobi’s Utkarsh Sinha on Contextual Targeting

In this extended interview, we chatted with Samantha Freeny, Director of Product at LifeStreet, to talk all about iOS 14.5 and how Apple's AppTrackingTransparency framework will impact mobile in-app advertising in this always-important mobile ecosystem.

For more information on how LifeStreet and InMobi work together, be sure to check out our joint case study: https://lifestreet.com/case-studies/inmobi/.

Q&A with LifeStreet's Samantha Freeny on In-App Advertising Post iOS 14.5

With the U.S. Presidential Election heating up, what do political advertisers need to know about reaching potential voters through mobile apps? What makes mobile an ideal platform for political advertisers, and what is InMobi's stance on in-app advertising? To answer these questions and more, we again sat down with InMobi's Kunal Nagpal, GM of Publisher Platforms and InMobi Exchange, for his take.

Mobile Insights with InMobi: Q&A with Kunal Nagpal on Political Advertising

In this latest edition of our podcast series Mobile Insights with InMobi, I sat down with Navin Madhavan, VP, Growth Platforms at InMobi, on September 30, 2020 to talk about the current state of growth marketing, top trends in growth marketing in North America and Asia, how small businesses can get ahead and what the future holds for growth marketers. Be sure to tune in today!

Q&A with LifeStreet's Samantha Freeny on In-App Advertising Post iOS 14.5

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