'LIL HERB' OUT NOW ⏳: gherbo.lnk.to/LilHerb

BOOKINGS: Jacqueline.ReynoldsDrumm@caa.com

“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

Though only 34, Oberst has been a recording artist for more than two decades, starting with raw, acoustic guitar-based bedroom tracks he cut as a young teenager and initially released on cassette. After his early Omaha-based band Commander Venus broke up, Oberst recast himself as Bright Eyes, an umbrella name for Oberst, producer-keyboardist Mike Mogis and multi-instrumentalist/arranger Nathaniel Wolcott, and a shifting group of collaborators. By the time he released Lifted or The Story is in the Soil, Keep Your Ear to the Ground on Saddle Creek, the label he helped found with friends in Omaha, Oberst was a word-of-mouth success, with an avid young audience that helped to sell out his tours. The critics soon followed. Rolling Stone called him “a true American original: the ghost of Walt Whitman setting up shop in the wraith-white, rail-thin frame of an acoustic-strumming Nebraska Cure fan.” The 2005 simultaneous release of two markedly different Bright Eyes albums—the more singer-songwriter-oriented I’m Wide Awake, It’s Morning and the darker, computerized Digital Ash in a Digital Urn—displayed the breadth of his talent. Time Magazine listed I’m Wide Awake among its top 10 albums of the year. Since then, Bright Eyes has continued to evolve, its lineup morphing with each successive tour. While supporting his 2007 Cassadaga album, Oberst took over New York City’s Town Hall for a week of sold-out shows, with his large, string-augmented ensemble outfitted spectacularly in white suits. He’s also recorded and toured with Mogis, Jim James, and M. Ward as Monsters of Folk as well as with his own Mystic Valley Band. For the first leg of his summer 2014 tour, he’s bringing along Wilson’s other pals, the Southern Californian quartet Dawes as his support act and backing band.

“I feel lucky that I have been able to do this for as longs as I have,” declares Oberst. “I’ve seen so many talented friends come and go, for a lot of different reasons. Sometimes they stop making music because they can’t pay the bills or they lose the passion for it. At this point it is my life. I don’t know another way to live. There is something fundamental in myself; I have to be this way. It completes what I am.”

'THE CEREMONY' OUT NOW! 
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