As social media channels get more and more saturated, it's so important for the growth of your business that your brand stands out to the right people at the right time. But social media marketing and branding is a big beast to tackle by yourself, which is why we've invited one of Australia's leading entrepreneurs, Jess Hatzis, to share with you her tips on how she and her co-founders have gained a following of over 1 million people across their channels with cult skincare brand frank body and branding agency Willow & Blake.  Covering exactly how she gained a cult following by doing things differently to the competition, to how you can better talk to and understand your customers, to the #1 thing that was the biggest learning curve for her but is now the bread and butter of her marketing strategy, this is one episode you don't want to miss if you're ready to take your marketing to the next level in 2022. These are the core keys to building a strong brand and marketing strategy, so take notes, and get ready to apply them to your business. &nbsp; Timestamps: 1:24 - How Jess Hatzis co-founded frank body and Willow & Blake 2:05 - How the concept of talking 'to customers' instead of 'at customers' put frank body in the forefront of the beauty industry 3:55 - How frank body used social media to promote consumer relatability, and how this helped the brand appeal to more customers 6:16 - The foundations of powerful branding 8:48 - Working reactively vs working pro-actively 10:17 - The heartbeat of every branding, and its importance in business growth 10:50 -The dynamic change setting KPIs can contribute to business growth and self-development as entrepreneurs

91. You Make It Happen: How To Grow Your Brand To Over 1 Million Followers (with Jess Hatzis, frank body and Willow & Blake)

From the team at The Entourage, Australia's largest education specialist and community for entrepreneurs, comes a new weekly podcast series: The Make It Happen Show. 

The Entourage has generated over $2 billion in revenue for over 3500 Australian businesses - we know how to make it happen. But we're not about getting things done at any cost. 

So join Tim Morris, CEO at The Entourage, as he sits down some home-grown and international entrepreneurs to ask them one simple question: how did you make that happen? And with the help of our expert partners, and the incredible team here at The Entourage who have helped transform over 40,000 businesses, we'll walk you through how to implement some of the key principles that we uncover along the way.

So together, let’s commit to making it happen - for our teams, our businesses, and for ourselves.

Subscribe and listen to The Make It Happen Show wherever you get your podcasts.