Jarren Benton was born in Decatur, GA (east side of Atlanta). He grew up without a father figure in the home and hip-hop quickly became like a second parent. He first discovered his love for hip hop at age 6.

While other kids were pissing their beds, Jarren would stay up past midnight to record “The Fresh Party,” a local Atlanta hip-hop radio show. Inspired by the show, Jarren began to write his own rhymes, and by age 10 he was a premature “beast” on the mic. Jarren became obsessed with rapping, and music, and dropped out of high school to pursue a musical career.

After turning his focus to hip-hop, Jarrren spent all of his time on his craft. Soon he began producing tracks, and writing, for other artists throughout Atlanta. He also worked on developing one of the best live shows in Atlanta, something he felt many artists lacked.

His live shows have caught the attention of many local media, promoters and industry heads. He has performed at the BMI Showcase, Southeastern Music Conference, Atlantis Music Festival, A3C Hip-Hop Festival and has opened for artists from KRS-ONE to Lil’ Wayne. Jarren has also collaborated on records with an wide array of amazing artists like: 2 Chains, Erick Sermon, Freeway, Bubba Sparxxx, Gangsta Boo, Kid Daytona, Verse Simmons, Kaleena, Rittz, Jon Connor, Laws, Aleon Craft and many more.

Jarren possess sick humorous punch lines and heart felt tales of personal struggle. “I want to give people quality down south music, something the south has been missing since Outkast,” says Jarren. He gives you a balance of hardcore, playful and conscious rap music that seldom exists in today’s hip-hop.


Kurds don't die, we multiply. 
Music is life.

I Am My Only Competition

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Isaiah Rashad doesn’t look back. Instead, he never stops moving forward. That’s why the internet has tried so hard to keep up since the Chattanooga, TN-born and Los Angeles-based artist emerged in 2012. After one seismic appearance after another throughout 2013, he formally introduced himself with 2014’s Cilvia Demo. XXL named him among its prestigious “Freshman Class,” while the project earned a rare score of 8.2 from Pitchfork. Just two years later, his full-length debut, The Sun’s Tirade, bowed in the Top 20 of the Billboard Top 200 and closed out 2016 on over a dozen year-end lists, including UPROXX, L.A. Weekly, Inverse, Stereogum, Pop Matters, Pigeons & Planes, Pitchfork, and more. In between sold out shows coast-to-coast and racking up nearly 500 million total streams, he quietly stared down his demons out of the spotlight. By the time he dove back into music, life had changed. The process switched up, so he realigned and linked up with new collaborators such as Kenny Beats. Ready to break a five-year creative silence, he returns with his second full-length album The House Is Burning[Top Dawg Entertainment], including the single “Lay Wit Ya” [feat. Duke Deuce]. While the house is burning, Isaiah’s running forward at full steam once again. Try to catch up.

send beats to : itslacasa@gmail.com

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