EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview with Max Fergus, founder of Live Undiscovered Music Inc. (LÜM), focuses on Chapter 2, The Path to the Epiphany: The Customer Development Model.

Ch 2 Max Fergus

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