EIX Editor Jon Eckhardt sits down with entrepreneurs about how they launched their ventures, to illustrate the principals of "The Startup Owners Manual" by Steve Blank and Bob Dorf.

EIX Customer Development Series

Jon Eckhardt talks with Aaron Kennedy about the differences between startups and other companies, as part of our new series exploring Steve Blank and Bob Dorf's groundbreaking book, The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company.

Ch 1 Aaron Kennedy

EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview with Max Fergus, founder of Live Undiscovered Music Inc. (LÜM), focuses on Chapter 2, The Path to the Epiphany: The Customer Development Model.

Ch 2 Max Fergus

Chapter 3 of our discussion based on Steve Blank and Bob Dorf's book, The Startup Owners Manual. We talk with Taralinda Willis, co-founder of Wisconsin-based Curate.

Ch 3 Taralinda Willis

Ch 5 Rachel Carpenter

Ch. 4 Brian Wiegand

Entrepreneur & Innovation Exchange is a free resource dedicated to helping startups, entrepreneurs and business owners be more successful. Visit us at EIX.org.