What is a meta description? These are small texts or rather textual snippets the length of which does not exceed 155 characters. The snippets appear in SERPs, in bookmarking websites, and links that you share on social media platforms. A meta description is your brand message that tries to give reason to visitors as to why they mist click on it. It allows you to know what the web page you are about to click is all about.

Meta description- Tips for Writing Stronger Lines

What is anchor text? Anchor text is one word or a phrase that will help you to stay focused and not drift away while you are developing content. Using the right one has allowed many websites to get visibility rather faster than they expected. With this comes the chances of greater lead generation and conversions. You will also come across different types of anchor texts and using each one in the appropriate proportion will ensure success in anchor text SEO.

How to Utilize Anchor Text to Cross the Seas of Link Building

The main objective of employing these servers for advertisement is that they are capable enough to make instantaneous decisions about what ads must be displayed on your website and then serve them. The biggest benefit of ad serving is that aside from serving the ads, it also gives invaluable insight into the number of clicks on the ad and the impressions. In other words, it helps you to understand how ads are performing. Having said about the Ad server definition, let us find out why you must employ an ad server.

Ad server- Why you must pursue one?

The evolution of social media has occurred, as a result of the human impulse to connect better and to make optimum usage of digital technology. It is all about connecting and bridging the gap between individuals and organizations, regardless of whether you are an entrepreneur or a part of the workforce. The history of social media dates back to 1997 when the first social site known by the name SixDegrees.com was set up by Andrew Weinreich.

Social Media History –Interesting Facts about the History of Social Media

Gone are the days when kiosks and screaming billboards from across roads were enough to let people know who you are. Here let us find out what statistics have to say about advertising technology trends, the future of digital advertising, and few trends. But with the evolution of technology and varying needs of advertising, your strategies will take a different turn as well.

Future of Digital Advertising- What Statistics Say & Few Important Aspects

Over the years, Ad Rank Adwords has changed the parameters based on which ad rank is calculated. For instance, in 2013, the search engine major took into account what impact your ad extensions and formats have. In 2017, it took into account, the ad rank thresholds and also machine learning. On any paid search results page, place your ad occupies is the ad rank. For instance, if your ad is showing in number 3 of the search results page, it implies that the ad rank of your ad is 3, and likewise.

Ad Rank- Strategies to Improve & What does your Ad Rank Tell Google

With the help of Instagram Reels, you can use the new set of tools to edit or cut a video that runs anytime between 3 seconds and 30seconds. Many have been comparing it with TikTok. There are special effects that you can incorporate in your videos and add stickers, sound, and text, and music. Recently, Facebook-owned Instagram added ads in Reels. These short 30-second videos will make their appearance in between clips and will have with it a sponsored tag and name of the advertiser’s account. Let us see how Instagram reel ads are helping business entities these days.

Instagram Reels – How Businesses Use It for Success

Today individuals receive a barrage of unsolicited emails. According to the survey, approximately 75% of the respondents told they would resent the whole if they’re bombarded with email promoting those brands. Today’s email reality is that the instant one opens their inbox, it is full. It seems that everybody is into email promoting as an alternative to the dwindling bricks-and-mortar business plagued by the pandemic.

Sending Animated Gifs In Email Is Advantageous To Marketers

There was a time when our lives were not so much affected by technology, but once it came into the scenario, it started to govern our lives thereafter. Well, it’s no surprise, though. There was a time when we did not know of fire, but once we discovered such a thing, our lives got heavily dependent on the same. Coming back to technology and its growth over the years, it is an undeniable fact that it has now penetrated all spheres of our lives.

Top 10 Books on Cloud Computing

The fact that you are searching for a Microsoft Azure tutorial implies that you are fairly up to date with the world of technology. It is also implied that you probably are quite acquainted with what a cloud is, or what is cloud computing. You are of course also quite acquainted with Google. However Microsoft Azure does not seem to ring much of a bell for you, does it?

Sending Animated Gifs In Email Is Advantageous To Marketers

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