Name: Episode 16 - How to Troubleshoot Your Digital Marketing Campaigns, Part 2 (11/28/2017) by Legal Marketing Radio
Duration: 39 min 43 s
Description: In the second part of our two-part episode, Steven, Chip, and Dave finish laying out a comprehensive plan you can use to re-examine and re-tool your digital marketing campaigns. This episode includes tips about how to generate more and better leads as well as how to improve conversion rates on those leads.

In this rebroadcast episode of The Kennedy-Mighell Report, hosts Dennis Kennedy and Tom Mighell consider the  increased popularity of artificial intelligence, the usefulness of chatbots, and how both innovations can impact the practice of law. Tom speculates that the current data age and the large volumes of information available for analysis have helped to enable the advancements in machine learning and artificial intelligence. Dennis explores exactly what machine learning means and explains the three current learning types: unsupervised, supervised, and reinforced. Tom finds the technology perplexing and uses the definition of Tenser Flow to illustrate how grasping these advanced concepts requires more education and technology knowledge than the average lawyer possesses. They both discuss the AI lawyer Ross and if legal professionals should gain technical knowledge in order to influence future ethical regulations with emergent technology. They end the first segment with a list of possible ways that these advancements in tech can aid lawyers in their everyday&nbsp;lives. In the second segment of the podcast, Dennis and Tom talk about chatbots and how they can help lawyers with their daily tasks. Dennis proposes that they get a chatbot for the show and Tom strongly disagrees. Tom emphasizes that there are two ways to create a chatbot: programming one manually or allowing one to learn via data analysis and that he is fine observing what innovations programmers create. They both discuss how chatbots can help lawyers automate their scheduling needs and how utilizing this technology can save law practitioners valuable time. As always, stay tuned for Parting Shots, that one tip, website, or observation you can use the second the podcast&nbsp;ends. Special thanks to our sponsor, ServeNow.

The Future of AI in the Practice of Law (Rebroadcast)

Between fake drug bust prom proposals and pulling people over out Christmas gifts, police departments across the country are trying to improve their image in the worst way possible. Joe and Elie discuss how this isn't so much "cute" as "a glaring violation of the Fourth Amendment."

The Police Have An Image Problem... And This Isn't Helping

If you are a bystander and witness a crime, should intervention to prevent that crime be a legal&nbsp;obligation? Or is moral responsibility enough?&nbsp;These are among the hard-hitting questions discussed in a provocative and moving conversation with&nbsp;author and Holocaust education advocate Amos N. Guiora. In his new book, "The Crime of Complicity: The&nbsp;Bystander in the Holocaust," Guiora addresses these profoundly important questions and the bystander-victim relationship from a deeply personal and legal perspective, focusing on the Holocaust and then&nbsp;exploring cases in contemporary society. &nbsp; Sharing the experiences of his parents, who were Holocaust survivors, and his grandparents, who did&nbsp;not survive, Guiora examines the bystander during three distinct events: death marches, the German&nbsp;occupation of Holland, and the German occupation of Hungary. He then brings the issue of intervention&nbsp;into current perspective, discussing sexual assault cases at Vanderbilt and Stanford Universities, as well&nbsp;as the plight of today’s refugees from war-ravaged countries such as Syria. &nbsp; Guiora asserts that a society cannot rely on morals and compassion alone to help another in danger. It is&nbsp;ultimately, he concludes, a legal issue. We must make the obligation to intervene the law, Guiora&nbsp;asserts, and thus non-intervention a crime.

The Crime of Complicity: Examining the Role of the Bystander in the Holocaust and Beyond

In the second part of our two-part episode, Steven, Chip, and Dave finish laying out a comprehensive plan you can use to re-examine and re-tool your digital marketing campaigns. This episode includes tips about how to generate more and better leads as well as how to improve conversion rates on those leads.

Episode 16 (11/28/2017)

Episode 16 - How to Troubleshoot Your Digital Marketing Campaigns, Part 2 (11/28/2017)

Legal Marketing Radio is a podcast, brought to you by LaFleur Marketing, that covers legal marketing tips and strategies as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.

Episode 16 - How to Troubleshoot Your Digital Marketing Campaigns, Part 2 (11/28/2017)

Legal Marketing Radio

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