📅  ⚙️  ⬇️⬇️⬇️                                 Hello, and welcome to "Beauty and the Biz," where we’ll discuss the topic of "does an MD need an MBA?" Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Does an MD Need an MBA? — with Cory S. Goldberg, BSc, MD, MASc, FRCS(C), FACS, MBA.”                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               &nbsp;  &nbsp; Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             &nbsp;  &nbsp; Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”                                                                 First, a Master’s in Business Administration (MBA) provides skills in financial management, marketing, strategic planning, and leadership. Moreover, these skills can increase efficiency while maximizing practice profits. Furthermore, an MBA can help create a smooth-running practice with motivated, high-performing staff. In short, should you head back to night school to add an MBA degree to your CV?                                    Specifically, this week’s "Beauty and the Biz" Podcast guest holds both MD and MBA degrees, so we’ll let him answer that question. Additionally, Dr. Cory Goldberg, a Royal College-certified plastic surgeon with advanced training in craniofacial surgery at the University of Southern...

Does an MD Need an MBA? — with Cory S. Goldberg, BSc, MD, MASc, FRCS(C), FACS, MBA (Ep.290)

📅  ⚙️  ⬇️⬇️⬇️                                                 Hello, and welcome to "Beauty and the Biz," where we’ll discuss Karol Gutowski, MD's challenging journey to private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Challenging Journey to Private Practice — with Karol A. Gutowski, MD, FACS.”                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               &nbsp;  &nbsp; Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             &nbsp;  &nbsp; Hello, and welcome to "Beauty and the Biz," where we’ll discuss functional cash pay in Mexico. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Functional Cash Pay in Mexico — with Dr. Gabriel Garza Martínez.”                                                                Obviously, it’s common for plastic surgeons to start their careers in academia, where they benefit from the security of a steady paycheck and the support of colleagues while honing their surgical skills. However, this sense of security often gives way to frustration with increasing bureaucracy and limited control over patient care. Consequently, many seek more autonomy by transitioning to private practice, only to face a new set of challenges.                                    Specifically in this episode of Beauty and the Biz, I interview Dr. Karol Gutowski, a board-certified plastic surgeon with 20 years of experience who now runs a private practice in Glenview, Illinois, a...

Challenging Journey to Private Practice — with Karol A. Gutowski, MD, FACS (Ep. 291)

📅  ⚙️  ⬇️⬇️⬇️                                                                 Hello, and welcome to "Beauty and the Biz," where we’ll discuss how one bold move doubled revenues for Dr. Ford. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “How One Bold Move Doubled Revenues — with Derek Ford, MD, FRCSC.”  What if one bold decision could double your revenues and completely transform the way you run your practice?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Specifically, this week’s episode of Beauty and the Biz features an interview with Derek Ford, MD, a Royal College-certified plastic surgeon in private practice with offices in Toronto and Ontario. In summary, in the interview, we discuss how Dr. Ford took calculated risks that paid off in big ways. First, let’s dive into his story: Indeed, after leaving academia, Dr. Ford started small by renting space in a colleague’s office. Then, as his practice grew, he moved to a 1,100-square-foot medical building near a hospital. Additionally, the building provided access to a surgical center. However, he soon realized that he needed more control and flexibility to truly grow his cosmetic practice. Interestingly, that’s when he made the bold move to buy his own condo in a high-end retail neighborhood, just blocks from the hospital. Consequently, he built out a state-of-the-art facility with two operating rooms and patient consultation areas, all under one roof. In short, here’s the kicker:  First, this move doubled his revenues. Next, the ability to perform surgeries and see patients in the same space was a game changer. Additionally, he reduced operational costs and improved efficiency while elevating the patient experience.  Moreover, Dr. Ford shares his fears. He wasn’t sure he could afford the investment. However, his story proves that calculated risks can lead to extraordinary rewards. Finally, if you’re looking for inspiration to take your practice to the next level, then this episode is packed with insights and lessons you won’t want to miss.                                                                                                                                                                                                                                                                                                                                                                                                                          Enjoy! Catherine Maley, MBA         ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                     Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get...

How One Bold Move Doubled Revenues — with Derek Ford, MD, FRCSC (Ep. 292)

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Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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