📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                Jeffrey Epstein, MD, shares how we found great success after he went all in on hair in his Miami, Florida practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Doctor Epstein Went All in on Hair After 30 years in private practice, most surgeons start to slow down. However, not Dr. Jeffrey Epstein. Instead, he is a facial plastic surgeon in Miami who decided to specialize in one area — hair restoration. As a result, that single decision turned his practice into a global brand. Eventually, it also caught the attention of private equity investors.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Now, in this week’s episode of “Beauty and the Biz,” Dr. Epstein explains how narrowing his focus became the key to long-term success. Specifically, he reveals:  First, why going “all in” on one procedure made his practice recession-proof Next, how specialization built trust with affluent patients worldwide Then, what it’s really like to partner with a PE firm while keeping control Finally, how mentoring new surgeons helped expand his legacy  Therefore, if you want to grow your practice without losing your personal touch, this episode of “Beauty and the Biz” is a must-listen. Indeed, it’s a master class in scaling without compromise. Still, private equity isn’t right for everyone. However, Dr. Epstein’s story shows how it can fuel growth while preserving control and integrity. Finally, practices that score highest on the Practice Growth Scorecard consistently outperform their peers. Therefore, don’t guess where you stand — know for sure. 👉                                                                                                                                                                                                                                                                                                                                                                                                                            Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                    Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual...

Doctor Epstein Went All in on Hair — with Jeffrey Epstein, MD (Ep. 333)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                Tania Hassanzadeh, MD, discusses her journey on leaving employment for autonomy in building her Beverly Hills, California practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Leaving Employment for Autonomy Hassanzadeh’s leap from employee to Beverly Hills practice owner. Obviously, most surgeons spend years working for others before going solo. However, Dr. Tania Hassanzadeh, a Beverly Hills facial plastic surgeon, made that leap in just one year. Interestingly, after her fellowship in Boston under a top surgeon, she joined a thriving Beverly Hills practice. Soon, she realized she wanted full autonomy. Therefore, owning her patient photos, shaping her marketing, and building her brand mattered more than job security.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Specifically, in this week’s episode of “Beauty and the Biz,” Dr. Hassanzadeh shares how she took control of her career. Moreover, she reveals what it takes to open a solo practice in one of the most competitive cities in the world. To summarize, in this episode, you’ll learn:  First, why she left a stable position after just one year Next, how she protected her brand and patient imagery through careful contracts Also, the emotional and financial challenges of launching a Beverly Hills practice Finally, her best lessons for surgeons seeking freedom and control  Ultimately, Dr. Hassanzadeh’s story is an honest look at independence, ambition, and risk. Therefore, listen to “Beauty and the Biz” for powerful insights on building a successful practice from scratch. &nbsp; Indeed, think your practice is running at full potential? Actually, the data might surprise you. In short, take two minutes to get your Practice Growth Score and see where you’re gaining — and where you’re losing profits. 👉                                                                                                                                                                                                                                                                                                                                                                                                                            Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                    Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there....

Leaving Employment for Autonomy — with Tania Hassanzadeh, MD (Ep. 334)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                Ashkan Ghavami, MD, shares his journey from not being wanted in Beverly Hills, to becoming a world-renowned cosmetic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. From “Not Wanted” to World-Renowned Indeed, “From ‘Not Wanted’ to World-Renowned: Dr. Ghavami” tells the story of how one surgeon rose from rejection to success. Specifically, when Dr. Ashkan Ghavami arrived in Beverly Hills, no one wanted him there. Afterward, he built a trusted name in aesthetics and gained worldwide recognition. Now, he’s known for his celebrity patients, advanced techniques, and leadership in the field.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Specifically in this episode of “Beauty and the Biz,” Dr. Ghavami shares how he built his reputation and business:  First, how he grew his practice before social media existed Then, why “doing great work” isn’t enough to stay visible Later, what it really takes to run a top-tier practice in Beverly Hills Finally, how to stay ethical and competitive in an AI-driven world  In short, this discussion reveals what it takes to build and maintain a premium brand in today’s marketplace. Ultimately, being a great surgeon is one thing. However, building a great business is another. &nbsp; Shockingly, one strategic hour can save months of trial and error. Therefore, book a Strategy Review Zoom call to identify missed opportunities. Then, map the fastest route to more bookings, higher revenue, and smoother operations.                                                                                                                                                                                                                                                                                                                                                                                                                           Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                    Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook...

From “Not Wanted” to World-Renowned — with Ashkan Ghavami, MD (Ep. 335)

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Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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