📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                               Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Carson Williams, MD made his young practice realize big results and here’s how he did it. Additionally, we’ll discuss the general business and marketing side of plastic surgery.                As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.  Young Practice, Big Results: Here’s How He Did It So how does a young plastic surgeon climb to the top 1% of RealSelf in just three years? Luckily, you’ll find out in this week’s episode of "Beauty and the Biz." Specifically, I speak with Dr. Carson Williams MD, a facial plastic surgeon based in Leawood, Kansas. Clearly, he’s scaling his practice with strategy, speed, and precision.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 In this episode, Dr. Williams reveals how he:  First turned a slow practice with only 1–2 surgeries per week into a growing clinic Then tripled surgical volume in just one year Next grew from $250K per year to consistent high six-figure months Finally dropped insurance to reclaim his schedule and improve profits  Additionally, he shares what surprised him most about hiring staff and building team culture. Importantly, he explains why trust matters even more than marketing in a competitive metro suburb. Ultimately, if you want to grow a thriving aesthetic practice — regardless of age or location — this episode is for you. After all, Dr. Williams didn’t buy his results. He built them with intention, discipline, and execution. Above all, his approach can save you years of wasted time. &nbsp; 💡 Don’t Wait to Train Your StaffMeanwhile, every week you delay is a week of missed opportunities. So train your team now with our proven conversion toolkit.                                                                                                                                                                                                                                                                                                                                                                                                                           Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                     Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead....

Young Practice, Big Results: Here’s How He Did It — with Carson Williams, MD (Ep. 315)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                Hello, and welcome to "Beauty and the Biz," where we’ll discuss strategies to convert more consults. Additionally, we’ll discuss the general business and marketing side of plastic surgery.                As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.  Strategies to Convert More Consults Frankly, are you tired of consults that waste your time? Fortunately, it doesn’t have to stay that way once you understand the real problem.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Specifically, in this week’s podcast episode, I explain how to fix your conversion challenges. There, you’ll learn how to transform your patient coordinator into a confident closer who builds trust, reduces no-shows, and turns consults into booked surgeries. In particular, you’ll discover:   First, why most coordinators rely on outdated tactics that no longer work   Then, how to structure compensation for motivation and performance   Next, the tools your coordinator needs to stay organized and consistent   Finally, subtle yet powerful setup techniques that improve in-office conversions   Clearly, this episode is packed with actionable tips you can use right away. Ultimately, your schedule — and your revenue — will thank you. P.S. Alternatively, want to shortcut your results? Then check out my . Indeed, it’s a complete, done-for-you training system that turns your coordinator into a high-performing conversion machine. Undoubtedly, they will book more surgeries with less stress, and without discounting. Moreover, a limited-time promotion is still available!                                                                                                                                                                                                                                                                                                                                                                                                                           Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                    Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one...

Strategies to Convert More Consults — with Catherine Maley, MBA (Ep. 316)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                Specifically, on this episode of "Beauty and the Biz," you’ll discover what you can learn from Doctor Miami’s wild growth and apply it to your own practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery.                As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.  What You Can Learn from Dr. Miami’s Wild Growth Certainly, you’ve likely heard of Dr. Miami. However, you may not know the business strategies that built his brand. This week on "Beauty and the Biz," I sat down with Michael Salzhauer, MD—also known as Dr. Miami. Specifically, he’s a board-certified plastic surgeon who created a high-performing practice in Bay Harbor Islands, Florida. Indeed, he’s not just a viral personality. Instead, he’s a sharp entrepreneur with a solid business foundation.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  For example, he:  First, bought a four-story building with parking, operating rooms, and recovery suites—all within walking distance of home Second, performs surgery daily and remains fully booked Third, outsourced consults and scheduling so his team can focus on clinical care Fourth, targets niche demographics that resonate with his message  As a result, his high-volume practice runs smoothly and profitably. Additionally, we explored the systems that keep things moving, the mindset he applies to hiring, and the decisions that shaped his growth. Ultimately, even if you don’t plan to go viral, you’ll pick up strategies to scale smarter and faster. P.S. You don’t need more leads — you need better conversions. Importantly, our three-part  will teach your team how to turn more calls and consults into booked surgeries. Specifically, no discounting or extra stress required.                                                                                                                                                                                                                                                                                                                                                                                                                           Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                     Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it...

What You Can Learn from Doctor Miami’s Wild Growth — with Michael Salzhauer, MD (Ep. 318)

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Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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