📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                Raymond Lee, MD, shares his experience in carving out a referral facelift practice in competitive Newport Beach, California. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Carving Out a Referral Facelift Practice Specifically, this week’s episode of “Beauty and the Biz” highlights Carving out a Referral Facelift Practice with Dr. Raymond Lee. Additionally, he is a facial plastic surgeon in ultra-competitive Newport Beach. Furthermore, he explains how he built one of the most efficient and referral-driven facelift practices in Southern California. Initially, Dr. Lee did not start with industry connections, a known brand or an established patient base. Instead, he was told it would be “impossible” for a facial plastic surgeon to stand out in such a saturated region. Nevertheless, he went on to:  Ultimately perform more than 3,000 facelifts using local or IV sedation Gradually sublease a single room, then expand into three full suites and eventually his own ASC Consistently build a loyal team that stays with him for four to six years or more Successfully create a recognizable brand (“Faceology MD”) and secure both the trademark and the domain Primarily grow through word-of-mouth referrals and surgical excellence rather than paid ads                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Next, here is some of what we covered in Carving out a Referral Facelift Practice:  First, he discusses his unconventional start at Lifestyle Lift and how it shaped his speed, volume and technique Second, he explains how he used subleasing to enter Newport Beach at a manageable cost Third, he shares his key lessons in hiring, delegation and retaining long-term staff Finally, he outlines why he prefers IV sedation for facelifts and how that choice improves patient satisfaction  Consequently, if you want a practical blueprint for succeeding in a crowded market, this episode delivers. Moreover, it shows how to grow without discounts, gimmicks or hype. Ultimately, it is especially useful if you are expanding, hiring or building a lasting brand. Therefore, don’t miss Dr. Lee’s insights in Carving out a Referral Facelift Practice.&nbsp; PS: Obviously, the Cosmetic Practice Vault works because it’s based on real data from real practices. Specifically, surgeons have used this system to:  First, increase revenues 27% in six months Second, convert 80% of consults Third, fix staff performance issues Fourth, increase call-to-appointment rate by 30% Fifth, increase patient lifetime value by 20% Sixth, build a predictable growth flywheel     &nbsp;                                                                                                                                                                                                                                                                                                                                                                                                                          Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp;...

Carving Out a Referral Facelift Practice — with Raymond Lee, MD (Ep. 338)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                Justin Yovino, MD, talks about his journey from struggling under employment to opening his booked out surgical practice in Beverly Hills. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. From Struggling to Booked Out in Beverly Hills Indeed, some surgeons build a practice. However, a few build a brand. Then, you meet someone who builds both. And, they do it by working differently from day one. This week's episode on “From Struggling to Booked Out in Beverly Hills” on “Beauty and the Biz,” I interviewed Dr. Justin Yovino. Additionally, he is a board-certified plastic surgeon. Moreover, he is the founder of Ideal Face &amp; Body in Beverly Hills. However, his path was anything but traditional. In fact, his early career looked nothing like his current success.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Beforehand, before becoming known for “awake surgery,” natural fat transfer and meticulous liposuction results, Dr. Yovino was:  First, sharing office space with an older surgeon Second, taking ER recon and insurance cases to survive financially Third, being paid $200 for complex procedures Fourth, learning slowly, one case at a time Fifth, saying yes when others said no  Eventually, those choices paid off. Ultimately, they positioned him to become one of the most in-demand surgeons in Beverly Hills. In this episode of “From Struggling to Booked Out in Beverly Hills,” he explains:  First, the turning point that changed everything Second, how he built a niche with awake surgery Third, how Lifestyle Lift and AirSculpt helped grow his brand Fourth, what he would do differently if starting today Fifth, how he and his anesthesiologist wife built a “dual-engine” practice Sixth, why hiring associates failed — and what he learned  Finally, Dr. Yovino reveals the one business decision he nearly skipped. Consequently, that decision became the best move of his career. Therefore, don’t miss this episode. &nbsp; PS: Indeed, this is your last chance to complete the Cosmetic Practice Accelerator Scorecard. Ultimately, most surgeons uncover revenue leaks they never knew existed.                                                                                                                                                                                                                                                                                                                                                                                                                           Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                    Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over...

From Struggling to Booked Out in Beverly Hills — with Justin Yovino, MD (Ep. 339)

📅  ⚙️  ⬇️⬇️⬇️                                                                                                                                                Dominick Gadaleta, MD, tells his journey on how 2 young cosmetic surgeons built their Silicon Valley practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How 2 Young Surgeons Built Silicon Valley Practice Specifically, this week, "Beauty and the Biz" features Dr. Dominick Gadaleta. Additionally, he is a board-certified facial plastic and reconstructive surgeon and co-founder of OG Aesthetics in Menlo Park, California. Moreover, this is the heart of Silicon Valley, where Facebook and other tech giants are located.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Initially, Dr. Gadaleta’s journey began with a traumatic facial injury at age 14. Subsequently, in just three years, he built a thriving surgical practice. Therefore, in this episode of "Beauty and the Biz," you’ll discover:  First, how he and his partner spent a full year “dating” to test every business scenario before launching their practice. Then, why choosing a modest first location preserved flexibility and cash flow. Next, the biggest challenges in private practice, including hiring, culture, and people management. Finally, why learning to say “no” to red-flag patients is essential for long-term success.  Furthermore, this honest conversation reveals the behind-the-scenes challenges young surgeons face. Consequently, don’t miss this episode of "Beauty and the Biz." PS: Also, if learning how top performers operate inspires you to level up your own practice, a Practice Growth Strategy Call will show your biggest opportunities. Then, it will explain how to act on them fast.                                                                                                                                                                                                                                                                                                                                                                                                                           Enjoy! Catherine Maley, MBA Practice Growth Resources:               &nbsp; ⬇️ FREE BOOK: 📕  ✅&nbsp;STAY UPDATED: 🌐&nbsp; 📝  🎤  📺  🔊  🤝 LET'S CONNECT: ➡️&nbsp; ➡️  ➡️  ➡️                    Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on&nbsp;Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and&nbsp;, or you can certainly&nbsp;. If you’ve enjoyed this episode on&nbsp;Beauty and the Biz, please head over to&nbsp;&nbsp;so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property...

How 2 Young Surgeons Built Silicon Valley Practice — with Dominick Gadaleta, MD (Ep. 340)

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Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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