Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and the lessons learned from 1,500 rhinoplasties with Diana Ponsky, MD. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called "Lessons Learned from 1,500 Rhinoplasties - with Diana Ponsky, MD". Rhinoplasty patients can arguably be the most sensitive/emotional/difficult patients to serve, and for good reason.&nbsp; When someone has been looking in the mirror and disliking what they’ve seen for years, they have lots of built-up thoughts and expectations about changing it, that you have to deal with.  On this week’s Beauty and the Biz podcast, I interviewed Dr. Diana Ponsky, a board-certified facial plastic &amp; reconstructive surgeon with a private practice in Beachwood, Ohio for the past 6 years.&nbsp;&nbsp; Dr. Ponsky has performed more then 1,500 rhinoplasties so we talked about how to&nbsp; handle expectations using morphing technology, red flags to beware of, as well as the satisfaction that goes with ecstatic rhino patients who love their new look. We also talked about being in private practice for the past 6 years to include: Why going into practice with family was a disaster to avoid Who Dr. Ponsky hired to help her grow Tips for hiring staff that help (not hurt) her practice   📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at:  ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp; Transcript: Lessons Learned From 1,500 Rhinoplasties - with Diana Ponsky, MD Catherine Maley, MBA: Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, as well as lessons learned from 1,500 rhinoplasties. I'm your host, Catherine Maley author of Your aesthetic practice - what your patients are saying, as well as consultant to plastic surgeons to get them more patients and profits. So, today's guest is Dr. Diana Ponsky, who will be discussing lessons learned from rhinoplasties. She's a board certified facial and reconstructive surgeon. With a private practice in Beachwood, Ohio for the past six years. Surgeon and rhinoplasties’ star, Dr. Ponsky is also an assistant professor for the department of otolaryngology at university hospitals, and she's performed more than 1500 rhinoplasty. And if that weren't enough, she managed to find time to get married to a very funny surgeon and they're raising three daughters. Oh my gosh. And by the way, Your family is doing such a good job on your Instagram account with your lessons learned from rhinoplasties. I hope your husband is as hilarious as he looks. He looks like the nicest dad. Like the dad. I always wanted that I didn't have. Is, is he like that? Diana Ponsky, MD: Oh, he's super funny. I, I. I tell him I don't have a funny bone in my body and he, like, he makes he more than makes up for it. Catherine Maley, MBA: So, I don’t know if you need two funny people in your family when it comes to lessons learned from rhinoplasties. Yeah. So, Dr. Ponsky welcome to Beauty and the Biz podcast. It's a pleasure to have you. Diana Ponsky, MD: It's my pleasure to be here. Thank you, Catherine. I've admired your lectures from afar. So, I'm excited to be here with you today. Catherine Maley, MBA: Terrific. Well, let's, let's learn what's going on in your world with lessons learned from rhinoplasties in regards to surgeons. The first thing I do like to ask is, especially for women, how do you grow up to be a facial plastic surgeon? Like I never, you even heard of that. And did it come to your family? Did how, how did that? Diana Ponsky, MD: Right. So, I grew up in...

Lessons Learned from 1,500 Rhinoplasties (Ep.164)

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to get free advertising. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called "How to Get Free Advertising". You most likely advertise for new cosmetic patients by paying an Internet marketer to design your website and do SEO to be sure you’re found.&nbsp; These website folks probably tell you to advertise using google AdWords while your SEO builds momentum. And you may also throw more money towards directories and social media advertising to get things moving. There’s nothing wrong with that but free advertising is better. A girlfriend telling her girlfriend how great you are is now, and will always be, the most direct route to a new cash-paying patient.&nbsp;&nbsp; And the health and success of your practice can be gauged by this simple factor – how many patients refer you to others they know?  This week’s podcast is about building your own referral engine, so your practice grows itself organically.&nbsp; Here’s what you’ll discover…  The subtle things you are doing now to deter referrals How to offer “Braggable Service”&nbsp; Get social to get referrals and much more.   Enjoy! &nbsp;  📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at:  ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp; Transcript: How to Get Free Advertising Catherine Maley, MBA: Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to get free advertising. I'm your host, Catherine Maley, author of Your aesthetic practice - What your patients are saying, as well as consultant to plastic surgeons to get them more patients and more profits. Now, today's episode is called “How to Get Free Advertising”. A girlfriend, talking to a girlfriend about how great you are, is now, and will always be the most direct route to a new cash paying patient. So the question becomes, how can you make that happen more often. Now, some surgeons have a one and done mentality. So they spend a fortune advertising for new patient. And then their staff spends a crazy amount of time working. Those leads to find the diamond in the haystack. Who's ready to move forward with surgery. Now, other surgeons realize it's smarter, easier, cheaper, and faster to provide consistent customer service that creates a great experience to their patients. So they in turn refer you to others who also become surgical patients. Now, neither is the right way. However, creating a referral-based system teaches your practice to market itself for free. That way you energize your staff, you attract more of your ideal patients. You deepen your patients, engagement with you and your practice, and you solidify your own commitment to build a practice. We're talking about. You also save a ton of money on advertising because you're getting it for free from your patients who love bragging about you to others. They know because here's something to consider. Cosmetic patients are wired to make referrals. It's a deeply satisfying way to connect with others when they're recognized as a source of good information and the health and success of your practice can be gauged by this simple factor. How many patients refer you to others? This is key on how to get free advertising. They. Now, if you don't know the answer to that, pull a report called revenues by referral source. Now I've surveyed top cosmetic practices all over the us. And the average mature practice gets 45 to 70% of their revenues from referrals. Now that's good to know. And it...

Ep.-165-How-to-Get-Free-Advertising-Podcast.jpg

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to open another practice in a new area. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called "Open Another Practice in a New Area — with Charles Boyd, MD". What do you do when you’ve been in a hospital setting for 14 years, doing plastic surgery and MOHS, raising 5 daughters and getting the itch to go out on your own? The simple (but not easy) answer is, you decide to believe in yourself…and then hustle.  This week’s Beauty and the Biz Podcast episode is an interview I did with Dr. Charles Boyd, a board-certified facial plastic &amp; reconstructive surgeon with practices in 3 locations in Birmingham, Ann Arbor and Detroit, Michigan, with a 4th out-of-state location in the works. Dr. Boyd graduated from Harvard medical school and the University of Michigan Ross School of Business so he had the credentials to go into solo practice. Now he just needed to go for it. Here’s what we talked about:  Opening a cosmetic practice in a new area where Dr. Boyd had no reputation or patients Where his mother fit in to his growth An investing mistake he learned from, and a lot more….   &nbsp;  📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at:  ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp; Transcript COMING SOON: Catherine Maley, MBA: Thank you. Okay. Thanks everybody. We are going to wrap it up now for&nbsp;Beauty and the Biz. A big thanks to Charles Boyd, MD for sharing his insight what it takes to open another practice in a new area. And if you have any questions or feedback for me, you can go ahead and , or you can certainly . If you've enjoyed this episode on Beauty and the Biz, please head over to  so you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. -End transcript for the “Open Another Practice in a New Area — with Charles Boyd, MD” Podcast. &nbsp; &nbsp; &nbsp; &nbsp; #plasticsurgeonmarketing #cosmeticsurgeonmarketing #podcast #aestheticpracticemarketing #stafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #howtoopenanewpractice #charlesboydmd #drcharlesboyd #openasecondpractice #openmorepracticelocations

Open Another Practice in a New Area (Ep.166)

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Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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