HEAVY the album out now
laylo.com/sir

With the ever-evolving landscape of R&B, SiR has solidified his place as one of the genre’s most compelling voices. Since his 2015 debut project, Seven Sundays, he has consistently delivered soulful, introspective music that resonates with fans worldwide. His HER EP series (HER in 2016 and HER TOO in 2017) earned widespread praise, setting the stage for his breakout sophomore album, November (2018).

SiR continued his momentum with Chasing Summer (2019), a critically acclaimed album that featured the RIAA Gold-certified single “Hair Down” with Kendrick Lamar, as well as fan favorites like “John Redcorn” and “You Can’t Save Me.” 

During the pandemic, he kept his audience engaged with the single “Rapper Weed” and his well-received cover of The Isley Brothers’ classic “Footsteps in the Dark, Pts. 1 & 2.”

In 2022, SiR entered a new chapter of his career, releasing a string of singles, including “Satisfaction,” “Life Is Good,” and “Nothing Even Matters.” He continued to build anticipation for his next project with the release of “No Evil” and “Karma” featuring Isaiah Rashad.

In 2024, SiR delivered Heavy, his highly anticipated album, which arrived on March 22. With this latest body of work, he reaffirms his place as a driving force in modern R&B, seamlessly blending soulful storytelling with rich, timeless production.

Karol G was born in Medellin, Colombian on February 14th. Her musical career began at an early age when she participated in school competitions and music festivals.

At the age of 14, while still in high school, she decided to participate in X Factor; it was on that reality show where she made her first appearance in the music industry.

Karol G studied music at la Universidad de Antioquia in Medellin and worked on her vocal techniques. She traveled to the United States to specialize as an entrepreneur in the music field and to study English. 

She returned to Colombia and began working as an independent artist until 2010 when Reykon “El Líder” offered her the opportunity to join him on his world tour. In 2012 Karol G achieved her first number one hit worldwide with the song “301” which sparked tours in countries like: Venezuela, Uruguay, Panama, United States, Puerto Rico, Aruba, Ecuador, Paraguay and Colombia.  With the video for “301” Karol G got to number one on HTV.

Her next single was “Amor de dos”, a song that she recorded alongside Puerto Rican artist, Nicky Jam. Again, achieving the one number spot on radio that she longed for. After achieving two hit songs, “301” and “Amor de dos”, she decided to release a single called “Ricos Besos”, a mixture of innocence and sensuality, a song that is still played in Colombia and throughout other countries.

She ended 2014 with two successful hits, which caught the attention of the public for their unique sound. “Mañana”, alongside Colombian artist Andy Rivera, reaching number one in radio stations throughout Colombia and in countries like Peru and Spain. 

The second single “Si te Confieso,” was pushed solely through digital platforms, achieving great results reaching over 200,000 views on Youtube within the first day of release. “Si te Confieso,” reached great success without releasing into radio.

xodiana is following