Crunk music was never dead, but Memphis rapper Duke Deuce has taken it upon himself to inspire a new generation to tear the club up. With inexhaustible energy and a booming voice, he’s reclaiming the ecstatic subgenre for his hometown, making music as grim as it is gleeful, and turning up all the while. Rapping about harrowing realities and detailing the benefits of his hard-won success, Duke has reached millions of fans who dig his music’s intensity as much as they do the playful dancing (a.k.a. gangsta walking) he does in his videos. With each release, Duke makes the case that crunk is more than music. It’s a way of life. He often bellows his signature ad-lib “WHAT THE FUCK?!” with the force of a wrecking ball—or rather, the force of his own breakout single, “Crunk Ain’t Dead,” a high-octane anthem that earned a remix featuring a few legends of the genre: Lil Jon, Juicy J, and Project Pat. Since signing with Quality Control Music, Duke hasn’t let his foot off the gas, releasing Memphis Massacre [2018], Memphis Massacre 2 [2020], and Duke Nukem [2021]. His highly anticipated forthcoming album, Crunkstar, releases June 17, 2022 via Quality Control Music/Motown Records/Made Men Movement. The project, which highlights Duke’s unique ‘crunk-rock’ sound, boasts hard-hitting singles “Falling Off” [feat. Rico Nasty], “WTF!”, “I Ain’t Worried Bout It”, “Running Out of Love” and “Crunkstarz.” This is crushing crunk music to ring in the next phase of Duke’s worldwide massacre.

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Before his untimely death at the age of 28 in December 2021, Drakeo the Ruler was unequivocally the voice of Los Angeles street rap. Born Darrell Caldwell, Drakeo earned his first round of buzz from 2015's I Am Mr. Mosely tape, but established himself as a force whose impact would be felt far beyond Los Angeles city limits with 2017's Cold Devil. Drakeo's rap style was both menacing and conversational, the MC rarely emoting beyond a
sort of ransom-call Whisper. His reign as the voice of LA was marked by intervals of incarceration, Cold Devil having been recorded in 10 days of freedom that followed a nearly year-long stint in jail. Another bout of incarceration, ending in November 2020, sparked a remarkably consistent creative tear for the MC, with Drakeo releasing We Know the Truth, Because Y'all Asked, The Truth Hurts, A Cold Day in Hell, Ain't That the Truth, and So Cold I Do Em 2 in the span of a year. Drakeo the Ruler's voice could be found alongside any number of his LA contemporaries (Ralfy The Plug, 03 Greedo, Bino Rideaux, Blxst), but he also counted some of the biggest names in hip-hop among his fans-like Drake, who, in learning of The Ruler's
fatal stabbing, posted a picture from the MC's time modeling for his OVO
clothing label, writing that his "Talk to Me" collaborator had "always picked
my spirit up with your energy. RIP Drakeo."

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