In the present era, the world of quality search engine optimization depends on the key mantra of genuine and fresh content on the website. Without quality content on the site concept on search engine optimization is a myth. The content, playing the role of a silent salesman can either make or break your website. So, here we present to you a few effective ways which will definitely help in persuading the users.

1. Identify A Topic 

This is of course key when it comes to developing a successful series. Pick a manageable topic that will serve as your website niche. An SEO (Search Engine Optimized) website has a defined niche. Pick one topic or theme that will be covered on your website. If you are targeting leads in a specific geographic location, then choose one and I do mean the one main area that will serve as your niche.

2. Do Keyword Research

Use a keyword research tool to determine what keywords and keyword phrases are being searched for most. I recommend the following tools: Google Keyword Research Tool - Free Wordtracker - Free Trial (I find that it's a bit overkill for typical SEO jobs) Yahoo! Keyword Tool - Gives precise numerical activity of searches. The goal of your keyword research is to obtain a list of keyword phrases relevant to your website's theme. Note the levels of searches being conducted for the various phrases. This will help you determine what you want your keywords to be. TIP: Google's Keyword Research Tool allows you to add your keywords to a list and export them into an Excel file.



3. Determine Main Keyword Phrase (Main KP)

First, rank the keyword phrases you discover in the order of importance. The keyword phrases that are searched for the most should get a higher ranking than the ones with no searches. Second, you should always rank the keyword phrases in terms of competition. If you find a phrase with a high search volume but a small amount of advertiser competition, you can bet that it will likely have less competition in the natural search area as well. Choose your keyword phrase to be the Main keyword phrase of your site that does all of the following: 

Have the most searches with the least competition 
Accurately describe your web site's chosen theme 
Describes your product or service in a very common way 
Includes your main geo-target (city, state, country)
4. Determine Your Secondary Keyword Phrases (Secondary KPs)

The remaining keyword phrases play an important role in the content of your website. Keep your ranked list handy for integrating into your website's content. In fact, these secondary KPs will later become your main KPs of the interior pages of your Web site.


Read the full article at http://fivensonstudios.com/blog/writing-web-content-for-search-engine/

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

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Created: 5/4/2017 12:48:00 PM

How To Write Quality Web Content for Search Traffic

We’re not just a team of designers; we’re strategists, thinkers, and makers with a passion for solving problems by understanding people.  We create experiences that people love by recognizing customers’ needs and desires, as well as the trends and technology that affect them.  For over 10 years, we’ve been honing our practice, making sure that every part of the brands of our clients is experienced exactly the way it’s meant to, whether it’s a service, product, or digital interaction.  The world is full of great ideas, but not great implementation.  That’s what we’re here for: to help shape your ideas into meaningful and honest customer experiences.

Based in Ann Arbor, Michigan, our graphic design team specializes in logo and web page design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.