KIMBERLY: The People I Used To Know out now! Buy + stream https://KMichelle.lnk.to/TPIUTK

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Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

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KB Mike never disguises how he feels on a track. Instead, he lets you know exactly what’s on his mind loud and clear. He could reflect with a skyscraping soul vocal, or he’ll get cocky and go hard on the beat with a punchy flow. A melody meant to numb pain might find him in his feelings, or a heartfelt ballad will double as an expression of love too pure for conversation even. This versatility has placed him on the fast track out of his native Chicago and on the way to worldwide stardom. He came up out of the infamously rough South Side. Addiction, violence, crime, and other traps of the street life surrounded him and almost swallowed him whole. As the story goes, he popped off thanks to internet freestyles (recorded and uploaded during house arrest). A series of popular singles followed, including “Distant,” “Addicted,” “Deep In Love,” “Blue Skies,” and more. 2021’s “Used To” amassed over 20.7 million Spotify streams as he signed to Republic Records. It bulldozed the way for his 2022 full-length debut, Old Wounds, which yielded “Thru Worse N Thru Better,” “Insecure,” and “Keep Yo Head Up.” Between earning praise from Revolt, HotNewHipHop, and more, he performed to packed houses on tour with Tink. Everything just set the stage for his most versatile, vibrant, and vital project yet, Euphoria.


“I’m a male from Chicago who’s expressing his feelings,” he exclaims. “Chicago means everything to me, but it has some bad things that come with it. It’s important to my music, because it makes me talk about what I’ve gone through. It also shows me I want to be better than where I come from. Most artists from my town are talking about gangs, drill, and all of that. I’m talking about heartbreaks, and I’m not scared to admit a female actually hurt me.”

He’s endured his fair share of pain and gained wisdom and perspective as a result…

Growing up on the city’s notorious Southside, he watched friends and family fall prey to violence and drugs. At the same time, he gained popularity throughout his high school and community. Stuck at home on house arrest, he honed his voice through a series of freestyles online. During 2020, he established himself as a mold-breaking outlier with a combination of smooth swagger and raw emotion. He brought his Spotify stream tally into the millions on the back of “Addicted” and initial breakthrough “Deep In Love.” He maintained this momentum in 2021 with “Used To.” Perfecting his simmering style with otherworldly melodies and an instantly unshakable hook, it racked up 3.2 million Spotify streams independently as he inked a deal with Republic Records. 

The song itself holds a special significance as it illuminates his penchant for unbridled honesty.

“I was messing with somebody special, and I felt we were becoming distant,” he admits. “I didn’t want that to happen, so I wrote the song to let her know I DIDN’T want us to end up like that. That song means a lot to me, because it made everything in my music career really start up.”

He’s only gaining momentum with his forthcoming debut project and much more to come as he gives Chicago and the game a new kind of leader.

“I’m just a singer and songwriter from Chicago who’s on the path to greatness,” he leaves off. “I’m somebody who came from a bad situation and used it to make something of himself. I appreciate everybody who has showed me genuine love. Music is where I belong.”

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