BOOKINGS //
GAS: contact@electrobooking.com
Portugal: afonso@peventos.org
ROW: pierre@miraclemgmt.com

Powerfully primed for the bass-favoring ranks of electronic music, South Central has proven to be one of the genre’s most unconventional kingpins. A live dance outfit driven to spit in the face of 21st century dance music’s comfort zones, their tremendous sound has mustered incredible landmarks across the globe. Now taking the industry by storm on their own unique terms, these Brighton, UK-based trailblazers really are the unapologetic face of eclectic bass culture that modern dance music has been praying for. 

Emerging with the ability to unite versatile productions and a stubborn track record for live dance redemption, their collaborative efforts have benefitted from a double-edged approach to dance floor dominance. Drawing influences as broad as metal, house and classical music, that fusion of big band energy and coherent dance values remains untouchable. Forget the cookie cutter ranks of dub step and its various offshoots – when South Central strike up, their impact is always felt. 
Armed with three genre-defiant EPs for Dim Mak and successive offerings for Ultra and Big Fish Recordings, their ability to bring new noise to prolific imprints has had the bass-savvy masses gasping for air from day one. Treating their productions as a relentless yet intimate science that opts for innovation over repetition, their middle-finger stance has earned them some serious industry credentials along the way. With a nod of approval as dignified as The Prodigy behind them, this antidote to electronic dance saturation looks to be turning all the right heads.  

Such a versatile sound was always going to wreck havoc on the club floor. Connecting crowds with a focus on upfront energy over meaningless pyrotechnics, South Central remains the center of every one of their adrenaline-fuelled performances. Count tour duties alongside The Prodigy, pendulum, DJ Fresh and Jaguar Skills, plus supporting slots for the likes of Rage Against The Machine and Vitalic and their live capability remains a vital modern dance crossbreed to the industry’s ever-expanding floodgates.

These remorseless antics are showing no signs of slowing on the approach to 2014. Between a remix package for their infamous Hollywood EP, a welcome return to Dim Mak with the Run Hide Survive EP and a peak in attention towards their own Mad Music imprint, the next twelve months look to remain as loud, proud and provocative as we have come to expect from this cutting edge duo set to defile dance music’s safe zones beyond repair. 

► Founded by
@thisiswh0 & George Powell.

► Demo Submission:
https://www.thisiswh0.com/label-music-submission

► Radio Show
@wh0playssessions


Wh0 Plays & Wh0 Worx are both independent, artist-run imprints which set to shake the foundations of what was becoming a very rigid dance music industry. However, with Wh0 standing at the helm, breaking the prototype was only to be expected. He's becoming renowned for breaking boundaries – whether its sonically or through his career moves, which is why he's a defining part of the new wave.


Do not send demos to us via SoundCloud message.

► Wh0 Plays & Wh0 Worx Records:
@wh0playsrecords

► Our Radio Show:
@wh0playssessions

►Management:
George@thisiswh0.com

►Bookings
Sammy@total-underground.com

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