"Smokin Cali" OUT NOW !! A godfather of Drill rap, Louie gave hip-hop everywhere a colorful view into the darkness of the Southside. He birthed the next generation of Windy City MCs like G Herbo and inspired colossal collabs with homegrown stars like Twista (“Koolin”) and Yeezy (“Send It Up” ). He released 2014’s Tony, which featured his biggest records to date––“B.O.N,” “Live & Die In Chicago,” and “Til I Meet Selena”––and led to his 20-city Tony Tour. Signing his first deal with Epic Record,, unaware of the future complications, Louie released his major label single debut “Val Venis”. Tribulations would arise in 2015, as Louie would suffer a bullet to the head. Surviving death didn’t resuscitate his career as it had other MCs. Instead, depression set in coupled with continued label woes, Louie put the focus on his daughter and began to remember the first half of his stage name - “King.”  2021 marks the return of King Louie with whom rap fans fell in love.

Louy Fierce is a Hip Hop artist based out of Long island, New York. Louy is an independent artist and has been self producing his own mixtapes,9 of them, since 2010. Paperwork  was released in 2016, Paperwork 2 was released in March 2017 and EVERYTHING IS CHAOS was released April 2018.

thedeViator----Culture Innovator
Hip-Hop Producer
Professional Recording/Mixing Engineer
Artist//DJ//Entrepreneur
Founder of Standard Deviation Recordings
Film

Listen to LiGHTS by Ozone & thedeViator on APPLE MUSIC: https://t.co/mM7Nm5ZNCi

RARE DEVIATION COMING SOON...
#WeMakinHitsOverHere #Beat-tove

Born and raised on the East side of Joliet, Lucid started rapping when he was 13. He has since captured audiences throughout the midwest with his raw emotion and lyrical content. Lucid started a movement that took off amongst fans called “Looney Gang”. He used this movement to establish a close relationship with his fans. In July of 2018 Lucid headlined a suicide prevention show that him and his team helped put together. All of the proceeds went to the Will County suicide hotline. To this day he continues to work with various charities including a yearly toy drive for less fortunate children around Christmas time. LucidSoLooney has opened up for some of the biggest acts in music today, such as Wu Tang Clan, Machine Gun Kelly, G Herbo, Caskey, Afroman, and more. 

In the summer of 2019 LucidSoLooney signed to UK based record label, Sushi Gang Entertainment on an initial 2 album deal. We have plans to grow his presence and continue his atmospheric shows outside of Chicago, and eventually overseas.

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