You may know him as Jah Cure. Perhaps you know him by his given name, Siccaturie Alcock. But as the saying goes, “What’s in a name?” Most importantly, you must know his message. His music is at once his spirit, his all-consuming passion, and his personal declaration of a belief in a universal consciousness based on love and positivity.

Born in Hanover, Jamaica on October 11th, 1978, the global force that is Jah Cure has been a long time in the making. From as little as three years old, this child of slight build would captivate those around him with his innate musical virtuosity. As he and his love for the art grew, the young man whose voice would make any songbird green with envy would sneak out of his bedroom window late at night to visit local dancehalls and stage shows. It was here that he became immersed in the stylings of the undisputed greats: Bob Marley, Peter Tosh, Burning Spear, Beres Hammond, Marcia Griffith, Garnett Silk, Yami Bolo, Jacob Miller and Black Uhuru. A young Siccaturie knew that he would dedicate himself to achieving membership of this superlative group.

Initially using the name ‘Little Melody’, Siccaturie’s voice started to leave an indelible impression in the streets and he soon became the talk of Jamaica. At the age of fifteen, he moved to Kingston. The name Jah Cure was bestowed upon him by the world-renowned Capleton and the David House Crew. This was primarily due to the vast amount of herb he smoked in the quest for spiritual enlightenment - a daily custom of his Rastafarian religion and commitment to natural living. Using the plants of the land for medicinal purposes, the singer looked young and healthy. He was ‘well-preserved’ or ‘cured’. Jamaican music icon, Beres Hammond, subsequently took Cure under his wing and became his mentor and producer.

However, Cure’s journey would be unexpectedly interrupted when in 1998 he was stopped and arrested late one night in Montego Bay. He was charged with four crimes, all of which he vehemently denies to this day. A non-jury trial was convened (one in which a single judge decides both questions of law and fact) and unfortunately, despite a total lack of visual confirmation of his involvement in said crimes, Cure was given a 15 year sentence.Not letting this setback disrupt his dream, Cure recorded and released many #1 singles from jail. The songs "Jamaica" and "Longing For" were both local and global successes. Cure’s first album, FREE JAH’S CURE, was recorded and released in 2001. On this project, Cure conveys his gratitude for life. He believes his incarceration was Jah’s way of teaching him humility, kindness, forgiveness and love for his fellow man. Consequently, he has relinquished any resentment for those who judged him unjustly. In 2003, Beres Hammond produced Cure’s second album, GHETTO LIFE, which featured the acclaimed single Divide and Rule.

On his first day of freedom Cure publicly stated that his only remaining life goal would be to use his music as a means of spreading love, peace and healing. Since 2007, Jah Cure has topped the charts with several # 1 singles - Call on Me, featuring Phyllisia, followed by You’ll Never Find, and Unconditional Love, which quickly became the #1 reggae single worldwide. The song Like I See It, featuring Rick Ross, and the remix with dancehall king Mavado, undeniably rocked the international reggae scene.Released in 2013, the album WORLD CRY featured collaborations with the talents of Tupac, Keri Hilson, Mavado, MDMA, Rick Ross, Jazmine Sullivan, Shyne and several others. It can confidently be described as an auditory explosion that crossed and entwined the genres of reggae, hip hop, R&B, Latin and pop.

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His most recent album, THE CURE, dominated the billboard reggae charts for a phenomenal 36 weeks and was nominated for Best Reggae Album at the 2016 Grammy Awards.

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From “Heads High” (1998) to the newest “My Jam” (2015), Mr. Vegas has assembled an unshakable string of international classic reggae and dancehall releases including Billboard hits highlighting his career progression for the last two decades.

Born Clifford Smith in Jamaica’s capital city, Kingston. Mr. Vegas developed a passion for music at an early age. It was customary for aspiring high school age singers to gather during lunch break to test new lyrics and share their talents with classmates. Smith’s passion developed during these sessions when he noted female classmates would regularly attend without demonstrating any interest in lunch.
 
His first hit, “Nike Air” (1997), only came about because Mr. Vegas successfully demanded that doctors removed the wiring in his jaw after a serious injury. Despite nursing the injured jaw, ” Nike Air” raced to the top of the charts. Mr. Vegas follow up smash hit on the Filthy Riddim, “Heads High”, took the world by storm. Led by its undeniable hook over the creeping bass line, “Heads High” reached #1 on the reggae charts in five continents and #69 on the US R&B Chart. The same year, Mr. Vegas won a distinguished MOBO (Music Of Black Origin) Award in the UK.

Throughout the years, Mr. Vegas has proved adept at catchy hooks, knowing just the right beats that will hit at the right time coupled with signature song writing. ‘Tek Wey Yuhself’, ‘Hot Wuk’ and ‘Nuh Friend From Dem’, from his 2007 album Hot It Up, are a case in point. All were chart toppers in Jamaica and dominated the major American, Japanese and European charts. In 2010 Mr. Vegas was nominated for Soul Train ‘Reggae Artist of the Year‘ and performed at the Soulfusion Soul Train Awards in early 2011. “I want to be around in twenty years,” says Vegas, “and ‘Sweet Jamaica’ is the best way I can think of to put my stamp on the future, one in which real foundation reggae and dancehall both play a part, just like real life”.
 
By year-end 2012, Sweet Jamaica and Mr. Vegas made great strides including a MOBO 2012 Award nomination in the UK. Sweet Jamaica was named by Google Music as ‘Top 50 albums of 2012‘, endorsed by Complex Magazine in the ‘Top 100 Albums of 2012‘ as well as on the ‘Best of 2012‘ in the reggae section of iTunes. Leading the way into 2013 with solid rotations on mainstream radio throughout the US and a remix package penetrating the dance market. The versatile and accomplished Mr. Vegas added yet another achievement to his portfolio with multiple nominations at the 32nd IRAWMA awards on May 6, 2013. On that day he copped the title Song of the Year with “Sweet Jamaica” and Video of the Year with “Bruk it Down“. Standing on the Sun with Beyoncé was release on Beyoncé’s Platinum Edition Album in December 2013.
 
In addition to his many collaborations, during his journey as an artiste Mr. Vegas has opened for Deborah Cox, Foxy Brown, and Black Eyed Peas. He has also shared the stage with Brandy, Method Man Redman, T-Pain, Future, Trey Songz, Nicki Minaj, Pitbull and has done production work with industry producer Major Lazer. Mr. Vegas has appeared on all of the industry’s major shows, in Jamaica and abroad, including Guinness Sting, Red Stripe Reggae Sumfest, Reggae Sunsplash, Tobago Jazz Festival, Best of the Best in Miami, Uppsala Reggae Fest, Summerjam Germany, Rototom Sunsplash, Amsterdam Reggae Festival, SXSW and more. Mr. Vegas continues to tour extensively throughout Europe, Asia, Africa, the Caribbean Islands and North and South America.

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