Demic (pronounced /Dem- Ick; born May 27th, 1983) is an Island born American rapper and record producer. Demic first began to produce in his parents garage on a pirated copy of Fruity Loops. His love for creating music led him to invest in some professional equipment at which time he saved enough money to purchase an MPC 2000xl. His fathers’ friend then gave him some used turntables so that he would be able to sample vynil records. At the time Demic’s style of music was influenced heavy by Rocafella Records, rapping on pitched-up vocal samples from classic songs of the past. Demic then learned music theory which allowed him to stop sampling and orchestrate his tracks from scratch.
He gained local respect in Central New Jersey before moving to Orlando Florida in order to study music business. In Orlando he began to gain local fame after releasing his first solo project entitled “Walk on Water.” With little budget he used a grassroots promotional plan in order to push the album. He utilized his presence at commercial radio, college radio, street teams, local and national shows.
In 2008 he moved back to New Jersey and started his own entertainment company “Urban Background Entertainment, LLC.” With the help of Bawsten and Sean Terry, Demic began to tour the country nationally performing and even headlining major concerts and events. Notable performances included stops on the Hot Import Nights Tour, Monster Jam, Six Flags, and The Meadowlands Fair. Demic and Bawsten continued to work together partnering with TGI Fridays producing a themed tour of there own. They gathered sponsorships from Jagermeister and Blajers to help with the intangibles.
In 2010 Demic began planning the long awaited follow up release to “Walk on Water” this would be entitled “Rat Race.”

Moshi Moshi Records started off as a hobby in 1998. Set up by three friends who had jobs working for major record labels. It was intended as a way of working with the bands that they loved but which didn’t fit in with the agenda of the day-job taskmasters. Early single releases from Zan Lyons, Kathryn Williams & Pedro and J Xaverre earned the label some plaudits. And sold a few records. Over the next five years Moshi Moshi slowly started to build a reputation for interesting, slightly leftfield, low-key releases. Then in 2004 things changed. For a start Moshi stopped being a hobby and became a fulltime job. Very soon after, Hot Chip and Bloc Party arrived and Moshi Moshi quickly became a name known to more than a few. Chart success followed with Yeti and The Rakes and higher-profile album releases from Architecture In Helsinki and Au Revoir Simone helped lift the label onto a new level. Then from 2006 onwards came artists such as Hot Club De Paris, Tilly And The Wall, The Wave Pictures, Slow Club, James Yuill, The Drums, Summer Camp, the list goes on.

In late 2006 the two remaining Moshi Moshi founders decided they wanted to get back to their one-off 7” release roots and the Moshi Moshi Singles Club was born. The intention was to try and release one 7” each month by a new up-and-coming artist. It would be limited to 1000 and only be available in a select group of indie stores. The artwork would be restricted to one colour and be designed by the bands themselves. Now some 40+ releases later the singles club’s roster makes an impressive list – (including) Kate Nash, Late of The Pier, Friendly Fires, Lykke Li, Florence and The Machine, Kindness, Dananananayckroyd. Disclosure. In 2011 Moshi Moshi expanded its remit by partnering up with some very talented young A&R folk to set up the imprints Tender Age, Not Even, Apricot and Dream Beach. Working under the Moshi Moshi umbrella these new labels have already yielded a clutch of exciting releases by artists from as far afield as Kenya and Seattle.

At the same time as running the record label Moshi Moshi Management has been quietly guiding the career of Metronomy and Slow Club as well as producers Ash Workman and Ollie Bayston. From 2012 this side of the business started to expand dramatically and now features a sizeable roster of emerging artists.

Looking back on the Moshi Moshi roster (particularly since the label ‘went fulltime’ in 2004) it’s a collection that bears comparison with any of its peers. For a label run by two people with no financial backing, it’s nothing short of an inspiration.

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