The Letter - out now! Includes the title track ‘The Letter’ and 'Love Turned Hate'

iTunes - http://smarturl.it/TheLetteriTunes 

Google Play - http://smarturl.it/TheLetterGP 

CD album on Amazon - http://smarturl.it/TheLetterCD

Lemar isn’t daunted by any musical situation. He’s had too many triumphs in a career that began way back in his teens; he’s sung alongside enough of his idols to know the drill; he’s a multi-platinum selling, double Brit Award winner who is well aware what he’s capable.

But last autumn, in legendary EastWest Studios in L.A, standing where Sinatra recorded My Way and Marvin made Let’s Get It On, surrounded by some of the world’s most experienced musicians, laying down songs in the old-school way for his soon-to-be seventh album, Lemar admits he felt nervous.

“I wouldn’t say scared,” he laughs. “It was a challenge. One of the most enjoyable challenges of my life, but also one of those times you think – shit - I really do have to dig deep here. There was definitely pressure, but I thrive on that.”

The Letter is the album Lemar has long known he would one day make. It’s a sumptuous soul record with a vintage vibe, recorded live, on which his distinctive, honeyed vocals are at their most versatile. Few modern singers have a voice as warm and instantly intimate, that can connect with an audience and keep them spellbound, whether on stripped-back, falsetto-strewn ballads or up-tempo tracks that effortlessly encompass soul, rock and a nod to gospel.

The Letter reflects the man who made it, a charismatic performer whose old-fashioned charm and infectiousness have always been part of his appeal. It’s a retro album, but with a modern feel, comprised of covers – some familiar, others less so, none obvious – and three original songs.

“Over the years, I’ve been approached to do several soul projects but the timing never felt right. After a decade on the road, it does. My voice has matured and strengthened so much that I knew I could do justice to the songs. But I also knew the right players had to be involved. It’s not only about my voice. It’s about the musicianship, the way the songs are recorded, where they’re recorded, the vibe. Getting all of those right isn’t easy.”

“For me, the artists who have made this type of album – interpreting other people’s work – and done it convincingly have taken a no-holds-barred approach. Basically, if I was going to do this, I had to do it properly. My versions had to be raw and gritty. They had to expose the essence of the songs.”

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Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

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