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JOEBOY has gone from recording cover songs in his college dorm to becoming one of African music’s brightest new stars, topping streaming charts and touring the continent with an improbable run of smashes. With lyrics that capture the innocence of young love and the sting of youthful heartbreak, the 23-year-old crooner has carved his own lane within the increasingly crowded field of Nigerian pop stars. Joeboy has gone No. 1 on Apple Music in Nigeria and Uganda with “Baby” and “Beginning” — his first two solo singles — as well as top 10 spots in Kenya, Ghana and Zimbabwe. His swift ascent and hitmaking talent has taken him beyond the continent, landing him coverage and plaudits from Rolling Stone, CNN, Complex, Pitchfork and Billboard among others.
After ending his breakthrough 2019 campaign on a high note with his debut EP, Love & Light, which introduced the follow-up hits “Don’t Call Me Back”and “All For You,” JOEBOY is preparing to release his first album, Between Beauty and Magic, later this year. “Call,” the project’s lead single, introduces a darker, more urgent edge to JOEBOY’s sound while the video — a dystopian, sci-fi love story directed by TG Omori — further positions JOEBOY as a star to watch.

Meanwhile, “Nobody,” a collaboration with mentor Mr Eazi and Nigeria’s DJ Neptune, has become 2020’s biggest afropop anthem, topping Apple Music’s streaming charts in a half dozen African countries while reaching #7 on Billboard’s World Digital Songs Sales Chart. The song has even inspired a global dance craze, the #NobodyChallenge, with over 10 million homemade videos inspired by the song on the social streaming app Triller alone.

Building on the international buzz of The Six, this emerging duo is carving their own space in Toronto’s soundscape. Blending hip hop cadences, ambient beats, and pop hooks, THENWHEN captures the urban-electronic current of the city. 

Featuring a collaboration between solo artists Prince James and Petar, THENWHEN gained local attention and underground traction in early 2017. Working with Juno-nominated producer Ari Rhodes, the group combines the diverse sounds of the places they’ve been into a futuristic vision of where they want to be. Their first single, “Love Me Later,” bridges the sounds of hip hop, R&B, and electronic chill, and gained them coveted spots on Spotify-curated playlists (R&B Right Now, Just Vibing, Release Radar, Discover Weekly, Canada Viral 50). With the support of several radio stations (Vibe 105 and 93.5 The Move) and music blogs (Hip Hop Canada, Made In Toronto, and EARMILK), THENWHEN is solidifying their place as artists to keep an eye on in 2019. 

As for the future, the premiere of THENWHEN’s EP, Move, should be on your radar. Fusing the chill pop vibes of “Love Me Later” with the dark ambience of their second single, “Run,” this duo embodies the cutting-edge ethos driving Toronto’s iconic sound: if not now, THENWHEN.

NO LOVE. OUT NOW.🫀
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