Daena Jay, once an arcane writer, launched onto the Los Angeles singer-songwriter scene in 2010 after a chance encounter with producer/songwriter Bobby Hartry. That meeting eventually led to a collaboration resulting in their Emmy-nominated song ‘Home Again’ and multiple network television placements for their songs ‘This Could Be’ and ‘Fall Down’.

Daena’s debut project, a 5-song EP titled ‘When The Bough Breaks’, is richly layered – painting melancholic pictures in tension with playful overtones and melodies featuring ironic tales of hope and fateful reality, set to an epic and haunting soundtrack.

Daena's latest project: SUBDIVISION, released via CatBeach Music on March 18, 2014. SUBDIVISION takes on a more aggressive and bold sound with a beat-based musicality and rhythmic vocal melodies. Lyrically, SUBDIVSION has fewer introspective and melancholy moments while capturing more visceral and primal expressions. Daena seems to throw herself headlong into love, the sensual, the unknown. In the chorus of “I’m No Good” Daena demands, “I wanna feel your heartbeat next to me”. Gone are the misgivings of ‘When The Bough Breaks’, which are replaced with ‘SUBDIVISION’’s new found courage. 

Originally from South Africa, this young writer with an old soul, has been shaped by many home-cities around the world that captured her spirit and imagination, including London, Durban, Cape Town, Perth, and LA. Stories of life and love and loss have made their way to Daena who writes as a true outlet of creative expression.

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