'LIL HERB' OUT NOW ⏳: gherbo.lnk.to/LilHerb

BOOKINGS: Jacqueline.ReynoldsDrumm@caa.com

“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

IXXI. contact@danielcaesar.com

Booking
WW: caroline.yim@caa.com / caroline.yimasst@caa.com 
Canada: kemp@feldman-agency.com / joe@feldman-agency.com

"2010" video out now: https://youtu.be/JUKh7Cj_3Fo

NOT THE ACTUAL ARTIST, I DO NOT OWN ANY UPLOADS

Preferring a literate style over simple hooks or radio-friendly fodder, Detroit rapper Boldy James delivers sharply focused rhymes that describe drug deals in acute detail. Some of his best-received work, including 2013's My 1st Chemistry Set and 2020's The Price of Tea in China, has been produced by the Alchemist, whose minimalist production befits Boldy's cold, unflinching narratives. 2020's Manger on McNichols, a jazzy collaboration with Sterling Toles, represented a new height in his artistry. He followed it with the Griselda-issued The Versace Tape and further Alchemist productions such as 2021's Super Tecmo Bo. A prolific 2022 included efforts with Nicholas Craven (Fair Exchange No Robbery) and Cuns (Be That as It May). The Conductor Williams-produced Across the Tracks appeared in 2024, followed by The Bricktionary and 2025's Permanent Ink.

Born in Atlanta but raised in Detroit, where his parents were originally from, James Clay Jones III established Boldy James as his stage name in tribute to his friend Boldy, who was murdered. The cousin of rapper/producer and Cool Kids member Chuck Inglish, Boldy made appearances on Cool Kids mixtapes before releasing his first tape, Trapper's Alley: Pros and Cons, in 2011. Consignment: Favor for a Favor, The Redi-Rock Mixtape followed in 2012, and the EP Grand Quarters preceded My 1st Chemistry Set, Boldy's Alchemist-produced studio debut, issued by Decon in 2013.

Boldy became one of the first signees to Nas' Mass Appeal Records in 2014. His output for the label included the 2015 mixtape Trapper's Alley 2: Risk vs. Reward, 2017 EP The Art of Rock Climbing, and 2017 mixtape House of Blues. He went independent with 2018's Live at the Roxy (Tabs & Caps), then linked back up with the Alchemist for 2019's Boldface EP and 2020's full-length The Price of Tea in China. Soon after the album was released, Buffalo-based Griselda Records announced that they had signed Boldy. Following Manger on McNichols, a jazzy and long-gestating LP made with producer Sterling Toles, Boldy released his Griselda debut, The Versace Tape. He capped off an especially prolific period with Real Bad Boldy, his fourth full-length project of 2020, self-issued by album collaborator Real Bad Man. 

Two albums with the Alchemist, Bo Jackson and Super Tecmo Bo, were released in 2021. Numerous Boldy albums appeared in 2022: Killing Nothing, a second effort with Real Bad Man, appeared in May, followed in September by Fair Exchange No Robbery, with Nicholas Craven. Mr. Ten08, with Futurewave, was released in November, and the year closed with a collaboration with Cuns titled Be That as It May. In 2023, Boldy released Indiana Jones with RichGains, followed by the EP Prisoner of Circumstance with ChanHays. Penalty of Leadership, another collaboration with Craven, appeared in early 2024. Also that January, he worked with Conductor Williams, producing the full-length Across the Tracks. He returned in November with The Bricktionary, and he kicked off 2025 with Permanent Ink, albums that underlined his knack for marrying moody grooves with indelible lyrical portraits of urban life. ~ Paul Simpson & David Jeffries, Rovi

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