In effort to combat the affects faced by Artists due to COVID-19 head over to the #UnitedByMusic Fund: https://www.deeprootrecords.com/unitedbymusic to Support Artists Everywhere ❤ .

New! Francis Mercier & Roland Clark 'Heart Of Mine' is out now exclusively on Beatport! DL: bit.ly/hombeatport 

Submit Demos by emailing info@deeprootrecords.com or contact our label head Francis Mercier via Instagram at http://instagram.com/djfrancismercier

Deep Root Records is a music production company founded by music lover and entrepreneur Ajamu Kambon, and Producer Francis Mercier @francis-mercier

Headquartered in NYC, Deep Root Records houses artists from all over the world.

#1 Philosophy: "good music is good music"

*Our goal is to help artists and producers reach their dreams by sharing their sounds with the world and by signing their tracks to our label or labels that fit their style.

Bookings: bookings@deeprootrecords.com
Demos: info@deeprootrecords.com & demos@deeprootrecords.com

Hailing from provincial Italy, world class DJ & producer Benny Benassi is a name needing little introduction but always deserving of wide admiration and acclaim.  Indulging in a career spanning fifteen plus years, Benassi is renown as a humble, authentic and charming character who has grown from club DJ to festival king to multi-million selling record producer taking success in his stride. Trademarking his unique infusion of house and electro with his global smash “Satisfaction” Benny has continued to create music which is a clear evolution of this signature sound but never deviating too far. 

There is no better place to start delving into the rich history of the Benassi career than with his international blockbuster, “Satisfaction” and its game-changing music video became his launch pad into stardom. Created with his cousin and producer, Alle Benassi, and inspired by the car horns outside an open street facing window, this single catapulted into the charts with a #1 in France, #2 in the UK and Germany. Followed by his debut album Hypnotica, which reached top 20 across nearly all parts of Europe within the first month of release. 

The next few years for Benny were a culmination of successes, whether it be the major festivals he went on the play (Coachella, EDC, Ultra Music Festival, Tomorrowland to name a few) or his next artist album, Rock N Rave in 2008. The same year he won a Grammy Award for his ground breaking remix of Public Enemy “Bring The Noise” further catapulting the Benassi name into stardom. 

In 2011, Benny teamed up with a star-studded album cast for his album Electroman which featured T-Pain, Kelis, Jean-Baptsiste and Apl.de.ap amongst others and most famously Gary Go with his chart-topping single “Cinema”.  The Skrillex remix of “Cinema” not only went Gold in the US and platinum in Australia and Canada but won the Benassi’s another Grammy whilst holding firm in the iTunes top 10 dance chart for over 6 months. 

Still on this exceptional career high, Benny Benassi combined talents with Chris Brown to create one of the biggest cross-over dance records of its time with “Beautiful People”. The following years have been a measure of incredible world tours and releases, most notably his record “Dance The Pain Away” with John Legend, which premiered live on stage at Coachella with John himself. 

2016 saw Benny released his first album in five years Danceaholic, an unexpected, stunning cocktail of already released tracks, two unreleased reworks of older singles and brand new songs, led by the hit summer anthem “Paradise”, once again with Chris Brown. “Paradise” stayed in the Top 50 UK charts for 10 weeks and boasts more than 65 million video views and close to 47 million Spotify streams. 

In recent years, Benny's main releases include “Everybody Needs A Kiss” featured US duo Sofi Tukker racking up over 10 millions streams online and was featured as the sound of gay pride for Musica.ly, "Lonely Nights" featuring Lil Yachty, interspersed with two great house-oriented tracks, "Inside" with Chris Nasty, performing well in clubs and on streaming platforms and "Everybody Hates Monday Mornings" with his own production outfit, BB Team, and featuring the eccentric and charismatic YouTuber, Canguro English.

Beyond his own productions he brought his sound to a wider musical audience with a flurry of high-profile remixes with the likes of Bob Marley & The Wailers, Giorgio Moroder, Madonna, Sean Paul and the Rolling Stones, to name but a few; whilst maintaining a weekly radio show on the US heavy-weight iHeart Radio broadcasting to a staggering quarter of a billion listeners monthly.

In a dark kitchen in the middle of a sweaty night in Las Vegas, all 6’4” of Dan Reynolds is hunched over a laptop, slapping beats on the table and crooning lyrics into a tiny microphone. Before long, he and the other three members of indie rock band Imagine Dragons would be playing “It’s Time,” that same laptop-demo-turned-supersized-anthem, from the roof of a parking garage to a wave of thousands of screaming fans. This song title to the single from their 2012 debut KidInaKorner/Interscope release “Continued Silence EP” is an all too apt descriptor of the band’s hard-earned success—but it’s also emblematic of the deep-seated anxiety Reynolds and the rest of the band experienced leaving behind any realistic expectation of a normal job to do the thing they love most.

A third-generation Las Vegas native, Reynolds is no stranger to the adage “the house always wins,” choosing to pave his musical career with a near obsessive work ethic and hundreds of unused demos rather than roll the dice with the first songs that sprung from his mouth. It’s no surprise, then, that he was drawn to guitarist Wayne Sermon, another founding member of Imagine Dragons. Having practically grown up in a recording studio and graduated Berklee College of Music, Wayne had been practicing his guitar through meals and other socially inappropriate situations as long as he could remember; he challenged Dan in a way that was both uncomfortable and exactly what they both needed. When they began writing songs together and recognized something special was happening, Wayne called up his Berklee friend Ben McKee, who promptly dropped out of school with only a few credits left, moving across the country to play bass for the band. This sort of reckless/genius behavior is typical for Ben, who has an uncanny penchant for spicy food and a suitcase full of unbelievable road stories. More recently, the band was joined by drummer Daniel Platzman, another Bostonian schoolmate who seems way too nice to be playing rock and roll until you actually see him in action.

Several tours and three self-released EPs later, Imagine Dragons had made a serious name for itself, particularly in the west coast circuit. Although their songs vary from nearly whimsical and light to brooding and powerful, listeners are drawn to the inherent honesty in the music. The only rule of thumb for the band, it seems, is to write from a true place; the result is songs that literally run the spectrum of human emotion. Attend a concert, and it becomes clear that the live performance of deeply personal songs has a real effect on people. And the band itself is not immune, as demonstrated when Dan literally passed out into the drum set during a finale song, sending cymbals and drum stands crashing while the rest of the band played on until the close.

Great songwriting is bound to be noticed eventually. As proof that the harder you work, the luckier you get, one of those people who noticed was Grammy winning producer Alex da Kid (Eminem, Rihanna). Alex and Dan began collaborating on projects, and soon the band had developed a relationship with Alex and his team. The alchemy resulting from Alex’s hip hop sensibilities and Imagine Dragons’ anthemic rock is nothing short of explosive. The byproduct of this creative collision is “Continued Silence,” a six song in-your-face sonic grenade that breaks musical boundaries and yet is strangely relatable by its improbably diverse audience.

Despite it all, on any given day when they aren’t on the road playing shows, you can still find Imagine Dragons huddled away in a rehearsal room somewhere, banging out song after song in search of the next perfect track. Like most things in Vegas, the band is angled at going big or going bust. For the sake of those who love great music, we hope it’s the former.

DJ. Producer. Artist. David Guetta is a musical trailblazer, an international icon and the most cherished electronic artist of our generation. He has over 75 million monthly listeners, 50 billion streams, 40 million albums sold worldwide, 14 Grammy nominations and 2 Grammy Awards plus 110m followers across his social channels. He has been voted the world’s best DJ in the DJ Mag ‘Top 100’ four times and has won the accolade for best electronic artist at the MTV Europe Music Awards six times. 

Guetta is the #1 streamed DJ on Spotify and steadily in the Top 10, with a peak at #4 of the most listened to artists in the world on the platform. Guetta has collaborated with the world's biggest stars including Sia, Nicki Minaj, Rihanna, Justin Bieber, Ariana Grande, Bruno Mars, Black Eyed Peas, Shakira, OneRepublic, Kid Cudi, J Balvin, Becky Hill, Raye, among many others. Such work has resulted in numerous hit singles both in the dance/electronic space as well as in the pop world, with 12 tracks achieving over 1 billion streams including “Hey Mama” (3.4 billion), “I’m Good (Blue)” (3.5 billion) and “Titanium” (2.8 billion). 7 of Guetta’s singles have also reached the #1 spot on the UK singles chart.

A master creative across genres, Guetta has also gone from strength to strength with his underground-focused Future Rave project and he is additionally working on new music for his underground alias Jack Back. 

As he continues to dominate the global charts and play some of the most exciting sets of his career, all while expanding his creative vision, exploring new sounds and evolving as an artist, David Guetta demonstrates time and time again why he is the most cherished electronic artist of our generation.

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