NESCAFÉ Basement is a creative platform that nurtures the talent and drive of a group of gifted unknown youngsters and their love for Music. It's about being cool, about making a statement, about being bold and most importantly about having fun. The journey of NESCAFÉ Basement takes their individuality and music from humble jam sessions to mainstream audiences, as you witness their coolness and the magnificence of their talent.

Akon is a Grammy-nominated Senegalese-American artist, producer, entrepreneur, and actor, known for his impact on the global music scene and the African music movement. His unique style blends Pop, R&B, Hip-Hop, and EDM, earning him a massive online following of over 130 million and worldwide sales of 35 million albums. With five Grammy nominations, 45 Billboard Hot 100 hits, four Diamond records, and more than 300 collaborations with legends like Michael Jackson, David Guetta, Gwen Stefani, Lil Wayne, and Eminem, Akon's influence is unmistakable. 

Akon's list of achievements include being the first artist in history to simultaneously hold the #1 and #2 song on the Billboard Hot 100 twice, a Billboard Music Award for "Artist of the Year. American Music Award for "Favorite R&B Male Artist,"and three World Music Awards. He holds a Guinness World Record as the top-selling artist for ringtones and is the first artist to achieve 1 Billion views on YouTube in history.

Recognized by Forbes in their Celebrity 100 list, Akon was also chosen by Pepsi to create the FIFA World Cup anthem, "Oh Africa." As the founder of the KONVICT empire, which includes labels and management companies, Akon launched superstars like T-Pain and Lady Gaga, generating over $2.5 billion in combined revenue for the music industry. 

Up next for the global hitmaker is the hotly anticipated anthem, “Akon’s Beautiful Day.” Radiating resilience and hope, the song’s message aligns with Akon’s broader mission to inspire millions through his work in Africa, where he champions access to energy and drives digital transformation with projects like 'Akon Power & Lighting Africa.' The track was recently teased on Akon’s Instagram, amassing 5.8M views and counting—further proving that his influence on the industry and his fans will endure for generations. 

Beyond music, Akon is dedicated to humanitarian work. His "Akon Lighting Africa" project has brought solar-powered electricity to 14 countries across Africa, improving the lives of millions.

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