Jem'mecia Perez, better known as Gritty or Gritty The Great was born on June 10, 1991 in Utica, NY. She was raised up in a musical family. Her Father, Puerto Rock who has a history of being a rapping recording artist and actor. Her Father signed his first major record deal with SONY in 1999, also was the principle actor in the most famous commercial in history "whassup", Budweiser. Her mother Tammy was a popular hip hop dancer in her local city along with her father Puerto Rock. The group was called Eunitricity. They toured all over upstate NY. The group was known for break dancing and popping. They had a lot of local success. Gritty tapped into her musical genes around the age of 12. She started out her rap career in a local rap group in her home town of Utica NY. The group went by the name LA FAMILIA. Gritty was the only female member of the group which immediately drew some serious attention her way. She was known for her slick bars, catchy flows, smooth tone, and creative punchlines. The group competed in all types of local showcases and dropped two classic mix-tapes "Round 1" and "Round 2". After a 3 year run with the group Gritty reached out to her father and decided to pursue her own solo career. Together the father and daughter duo released her 1st solo mix-tape which was titled My Sweet 16's. The project consisted of 16 bar verses over some of the most popular beats out at that time. Shorty after that she released her 1st independent EP titled "Married To The Game". To pay homage and show appreciation to her father she remixed his classic hit record called "Bang Out", (1999) Epic/Sony She titled her version of the record "Bang Out The Re-birth". Duplicating her fathers signature style she added her own twist to it making that the most talked about song. After her 11th grade year in high school the young spitter moved to Florida to complete her senior year of high school and continue to write and record music. She later released the street approved classic "RUN FOR COVER". She followed up with releasing a trilogy of mix-tapes which includes RFCI, RFCII and RFCIII. As of today she recently dropped her highly anticipated mix-tape run for cover 3 on DEC 9th 2015. Listeners are already calling it a classic Gritty has definitely proven to the world that's she's a very versatile rap artist with many different styles and great song writing skills. There's no doubt that she's ready to emerge into the industry and take the game by storm. She's set to release her first debut  album titled "HOMEMADE" sometime in this upcoming new year (2016)


Is an Icon in the acting industry.
A hood star in the Music industry.
A trap star in the hood.

Shot to celebrity overnight thanks to the success of the "Whassup" commercials. The campaign ran for over two-years, with 12 commercials. The New York Times, Washington Post, Newsweek, Vibe, TV Guide, Entertainment Weekly, The New Yorker, People and Forbes, as well as many other magazines and newspapers across the country, all featured articles about the sensation surrounding the commercials. The Commercial was aired on many national & local television & radio shows, including: The Tonight Show, Oprah, Entertainment Tonight, The Today Show, CBS This Morning, Live with Regis and Kathy Lee, The Howard Stern Show, WWF Raw, 48 Hours, Inside Edition, Talk Soup, E! News Daily, VH1's The 25 Greatest, CBS's Super Bowl's Greatest Commercials, TNN's Fame for 15', The 2000 Source Awards, the A&E documentary America's Favorite TV Commercials, and the BBC's television special Best Ads Ever.

The commercials were nominated for an Emmy, won the 2000 Grand Clio Award for Best Campaign and Best Commercial, and "Wasabi" won the 2000 Cannes Film Festival Golden Lion Award for Best Commercial in the world.In 2006 The commercial was inducted into the CLIO Hall Of Fame.

As a Sony recording artist,without selling one record, I was pretty well known within the Music Industry.I had the priveledge and honor to work along artist that I was probably a fan of myself. I met many: Tevin Cambell (Losing All Control) Prod: Stevie J,Quincy Jones (Thanks),Amel Larrieux-Get Up,Bad Boy CEO Sean "Diddy" Combs Met @ Justins, Harve Pierre (Joe Hooker),Artist's Black Rob, (Whoa)-Why I aint get that credit,MY IDEA! G-Dep (Hold Ya head up),Marc Curry-(Alumni), Shyne (Down the Line) Mase-we sat in the studio and listen to your album @ Daddy's House,Carl Thomas-(Justins),Hitman Prod; Yogi- Goodlooking on the Tally hook up, D-Dot, Epic Former Lable Mates:Ruff Endz,3LW,J-LO-I apologize for the comment made on Hollywood Squares,but we stiil should have done that remix together, So Plush, Mrs.Jackson (Michael Jackson's Mother) Hi Ma, Zhigge Jackson, Randy Jackson-came to my studio session-whassup DOG, Mobb Deep, DMX (in cali-thanks for the ride,& Canada, with Eddie Griffin,EPMD 145st Clothing spot,Busta Rhymes,Nokio-Dru Hill, Fat Joe-I tried to holla @ you many times.(Stop The Bomb), Killa Cam'ron, Jim Jones, Dipset (Epic Tour), Freddro-Onyx, Lisa Lisa You wanted all the points :(, Teddy Riley-gave you a-lot of bread 140k, Irv Gotti-(Epic Ceo office), Jadakiss,Lox,-(I Dare You Video), Nelly & The Lunatics- Puffed like mad L's at the SOURCE LAB in cali, Lil Jon & The Eastside Boys,( Whassup Tour) X-zibit, Da Brat, Blacksheep (NC.), Scarface, M.O.P (B&B CLUB in Harlem., A.G., Akon (Karu N Y), (DJ's)-Kool Herc, Grandmaster Flash,(taught me bar structures,Breakdance open show in MVCC), Red Alert (Twins-Wagner), Kay Slay (Mixtape- Raw Deal), Evil Dee, Frankie Cutlass (Puerto Rico), Doo Wop, (Mia Cafe)Eddie F( Studio @ ya crib),Wu-Tang- Method Man(Puffed Incarcerated Scarfaces Video set, Ghostface, Rae (did a song together., Rza( battled in Wagner) Shyheim, La Darkman,Envy,CL Smooth, Capone, Noreaga, Bow Wow, Tyrese, Cormega, Nas, AZ, Foxy Brown,C razy Legs (Rock Steady Crew) , Swizz Beats, Ruff Riders (Dee & Wise), Big Kap, Kid Capri, Enuff, Clue, Green Lantern, Tony Touch,G-Bo The Pro, Double R, Funk Master Flex (gave BangOut & Rocking in da Projects-the Bomb-Good Looking),Bklyns Finest-Jay-Z, Sadat X,Krs-One (Rock Candy Records Bill Kamara) (B-Boy Rec) Dr. Dre( backstage SOURCE AWARDS),Ice T (Miami beach),JT Hut (cali),Too Short (My studio session),I understand sometimes its not what you know, but who you know.TO BE CONTINUE.............

(R.I.P.)-Candy Man (Lil Bro), Scott-La-Rock, Big Pun, Biggie, 2Pac, Big L, Huddy 6,

Music Producer, Musician, Songwriter, Engineer. 

Rapper|Songwriter
For any enquiries(beats,bookings,verses etc)email: lbradmusic@gmail.com 

NEW MUSIC VIDEO COVER - IGGY AZALEA - FANCY FT CHARLI XCX (LBRAD REMIX) WATCH LIKE COMMENT SUBSCRIBE SHARE https://www.youtube.com/watch?v=JFJ7RcQMkfY

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