'LIL HERB' OUT NOW ⏳: gherbo.lnk.to/LilHerb

BOOKINGS: Jacqueline.ReynoldsDrumm@caa.com

“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

Uptown NYC native Lord Sko has positioned himself as the true-school hip-hop revivalist that every hip-hop head should have on their radar. Sko is proof that classic hip-hop is not lost in the new generation of rising artists and music lovers alike; he is a true student of the genre’s rich culture, and his innate storytelling abilities and undeniable flow leaves listeners with a sound that is both nostalgic, yet fresh. A master of his craft, Sko makes it known that he is not confined by any restrictive boxes - his personality, unique interests and fashion sense set him aside from his counterparts.

It's a Red Dirt, Southern Rock kind of thing.

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