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From the outset, Dollah Dae found his niche by working with emerging artists and putting on shows that were largely being ignored by the entertainment industry – but that the public was crying out for.

Dollah Dae quickly recognized that his main competitors in the entertainment industry were too oversized to adequately focus on the smaller markets and local scenes where up-and-coming artists emerged.

He decided to be a helping hand by promoting artists (mainly hip-hop artists), getting them the gigs they deserved, and facilitating all sorts of events in a wide variety of venues across the States.

In doing so, he helped disrupt a heavily monopolized market and inject some life into it.

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