Peter Borg was raised on a diet of soul, motown and disco.

Aged 5 he was given his first radio and this was where his musical love affair began….
He listened to radio shows such as Radio Caroline and
Radio Luxembourg and then the pirate sound of London hit the airwaves and he became inspired by a new sound.
This sound was to define his musical style.
The sound was dance music. It made you want to dance!

Aged 8 he stepped into his first nightclub, (yes it was owned by his Father and yes it was closed at the time) the resident DJ was trying out some new records and Peter wanted to know more…The DJ seed was planted!

He began to record radio shows and cut them up on his tape deck editing out the presenters voices to make his own mix tapes to listen to on his walkman on the way to school.

Fast forward a few years and while his peers were doing their school work experience in retail Peter chose Choice FM – This introduced him to radio presenting and to a whole new world of music.

Still not old enough to be allowed into clubs he continued making his mix tapes and distributing them to his friends gaining a reputation for his sound in music…

This also gained him his first residency at a pub in South London every Saturday for the next 2 years! Here he honed his skills and his love of long sets was born!

His reputation grew and he became resident for the infamous Surrey Mansion parties, spinning 8 hour sets to over a thousand people every other month. This also led to him playing regular slots in some of London’s top clubs: Mayfair club, Rouge, The Saint and Café de Paris to name a few.

It was after throwing himself a birthday party and recognising his talent for party organising that he launched his Simply Salacious brand in 2004. To date they have held some of the most talked about parties in London from their 1st birthday at world famous Ministry of Sound to their recent 5th birthday at underground venue Area.

His podcasts are downloaded by over 2000 people across the globe each month this inspired him to launch his his series of An audience with Peter Borg nights where he spins the music that has inspired him throughout his career so far.

Peter presents The Simply Salacious Dance Party, a  weekly radio show on http://www.Mi-Soul.com (Every Tuesday 7pm-9pm GMT) and it has fast become the place to listen to unreleased house music before it hits the dancefloors and is a real listening hub for not only the latest beats but what he has in his wallet and what he feels like playing. Guests from Tony Humphries, Richard Earnshaw, Barbara Tucker, Michelle Weekes and many more have also been interviewed on the show and it is the only place to listen to The Official Mi-Soul House Music chart. Check out the shows on www.mixcloud.com/simplysalacious


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Alfredo Azzetto has proven his capability with productions such as the hugely successful DB Boulevard Point Of View and more recently remixes for Ministry of Sound, Hed Kandi, Atlantic Records,, Soulfuric , Peppermint and many more. His latest project, Colors and Colors Are Forever has had an incredible amount of support from the media and some of the best house music DJs and producers.Alfred Azzetto has an irrefutably prolific discography developing from a solid 20 years of experience which has led him to become one of the most respected and leading figures for house music, in Italy if not the world. Point of View, the debut single of his DB Boulevard project was without a doubt a huge success, remaining number one on the US billboard dance chart for three weeks. This track was also one of the biggest selling singles in Italy which led to a nomination for the MTV Music Awards 2002.
2007 saw Alfred take the spotlight again with his more resent productions Voyager and Colors and Colors Are Forever released on Purple Music. This was just the beginning of Alfred’s reign at Purple which continues now through a recent collaboration with the one and only Robin S on the track “Near The Ocean” and the tribute to Larry Levan “84 King Street” produced with Christian Hornbostel and released with a array of remixes.
When people discuss Alfred as a DJ, they have always find it difficult to pigeon-hole his style. He has procreated a unique blend, rich in musical flavour that can only be described as an amalgamation of genres that tantalize everyone’s ‘taste buds’. This rich sound has developed from a broad musical background, which is regarded as the key to his success.

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