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Raised on the South Side of Chicago, Vic rose to public awareness as a member of the eclectic hip-hop band Kids These Days and founder of the Chicago collective SAVEMONEY alongside Chance The Rapper and other local upstarts Joey Purp and Peter CottonTale. His solo debut mixtape INNANETAPE dropped in 2013, igniting immediate accolades (including a spot on the XXL Freshman cover in 2014), and a fortuitous introduction to Jay Z that led to a record deal with Roc Nation. Mensa went on to help Kanye West pen his esoteric song “Wolves” from The Life of Pablo, drop three critically acclaimed EPs (2016’s There’s A Lot Going On, 2018’s Hooligans, and 2020’s V TAPE) and his debut full length The Autobiography (2017), as well as furthering social causes in his hometown through his nonprofit SAVEMONEYSAVELIFE. In both music and his social activism, Vic challenges the American system responsible for a history of overcriminalization, racial injustice, and issues that affect the lives of people in underserved communities, while showcasing profound levels of consciousness and self-reflection.

Rockie Fresh moves with a futuristic cool that has made him one of Chicago’s most versatile voices. He first broke out with a run of acclaimed mixtapes before rising to international attention through Maybach Music Group’s Electric Highway and Self Made Vol. 3, working alongside Rick Ross, Meek Mill, Nipsey Hussle, and Curren$y.

His range as an artist has taken him even further, collaborating with J. Cole, Wale, Wiz Khalifa, Good Charlotte, Ed Sheeran, and Chris Brown, whose feature on “Must Be” gave Rockie his first Billboard-charting single. Across projects like Destination, the Fresh Veggies series with Casey Veggies, and his Slid Thru tapes, he has built a catalog that blurs the lines between rap, R&B, and futuristic soul.

From Chicago to the world, Rockie Fresh stands as a leader in the new wave:cool, calculated, and always a step ahead. The future moves at his pace.

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