LORDRU (pronounced Lore-druu) started out writing lyrics as a solo artist in 1997, started making beats around 1999, and helped form the MISINFORMANTS around late 2003. Doing most of their recording in the basement of Mobil's moms house in Ferndale Michigan (a suburb on the Northern border of Detroit), that became known as "Tha Traila Park". MISINFORMANTS (Lordru, Ali-Ra, Mobil, Gator) released a mixtape of freestlyes called "What Is The Name Of Today's Show?" In 2003 (that included features from Dialtone, Crimsonpaws, Omis, Intricate Dialect, Fahrenheit Temperature 2040, Tenshin, and more); an independent full length CD titled "Sundays" in 2004 (features from Skrapz, Dialtone, Intricate Dialect, Crimsonpaws & Tenshin, and Production by Skrapz, Dialtone and Tenshin); and a full Length Album called "Misinformed' in 2005 (Featured production by Skrapz, Dial81, Trainwreck, Fahrenheit Temperature 2040, more). LORDRU was also one of the 10 founding members of the short lived "Genetic Soil LLC". A record label that released 1000 copies of Skrapz "The 12 Step Program" . It was a double CD that included a Genetic Soil Label Sampler CD (featuring Skrapz, Dial.81, Formless Figures, Misinformants, Empty Mirrors, ElephantHorse, Cosmic Handshakes, and Polynote). Misinformants also repressed another 100 copies of "Misinformed" independently under the Genetic Soil name.

MISINFORMANTS were well into the recording of the unreleased "Process of Elimination LP" when the group parted ways... LORDRU and GATOR of Misinformants also have a side group called "Empty Mirrors" that recorded a self titled EP (which features production almost entirely by Mobil), but remains unreleased. Lordru was also in a group called "The 37th Shield" with Crimsonpaws, which recorded an unreleased EP. He continued to do solo music, and work on his Debut release "Night Lights for Dark Days", which also remains unfinished/unreleased...

After years of recording and doing local shows, Lordru and Mobil started a private venue space called "Division Gallery" which has become a destination spot to see great National and local underground shows in Detroit. Dru took on more of a roll as a venue/record store manager, show promoter, booking agent, and curator for many events in the Metro Detroit area.

Lordru and A.Biggs of USM (United States of Mind) started a Monthly Producer and DJ showcase called HEAD NOD SUITE that is about to celebrate it's 4 Year Anniversary in June 2016!!!! The event has become a catalyst for the rapidly growing Detroit Produce/DJ oriented beat scene. Lordru has played a roll in makeing it more tangible, and helping unite the scene as a whole, starting a successful group page on facebook called "Detroit Beat Culture"...

Lordru recently opened a record/comic shop called "The 37th Shield Library" in the heart of Detroit's historical eastern Market, which prides itself in its selection of Detroit and native Michigan Hip Hop, and a growing selection of Vinyl, comics, movies, art, action figures, etc. He independently repressed 100 copies of Misinformants "Misinformed" CD, in celebration of its 10 year Anniversary in June 2015. Misinformants were able to reunite for the first time in over 8 years to celebrate the Anniversary, their accomplishments, trials and tribulations. Maybe this is the start of a new chapter... Lordru hopes to be back in the studio and make some new music. No promises or expectations... For now he seems content just being a dedicated representative of the Detroit Hip Hop and underground music community, and helping his musical peers reach the national and Worldwide platform that many of them deserve, and building his record store business

Music from the middle of Americas High Five!  
#MICHIGAN 
something for everyone

Radio channel & club music archive
w/ Mona Rezaijoff aka nibbl3s
Interviews & DJ mixes via Noodsradio.com

linktr.ee/assplanet

A Detroit and Greater Michigan area, Hip-Hop and Beat Culture based distribution company. Specializing in physical merchandise (CD's, Vinyl, Cassettes)

Record Label & Promotion supporting the best of new, up & coming, indie label, independent & underground talent.

Music & Social Links
https://bit.ly/BHTLinks

Run by https://soundcloud.com/hegstraction (Techno Producer)

If you would like to listen to the promoted tracks, please check them out through the playlist:

https://spoti.fi/3c047WG
apple.co/2MBkYUO
https://soundcloud.com/badhazrecords/sets/bad-haz-techno-2020
https://www.youtube.com/playlist?list=PLFZhw03QQPDDjPzz7ptphW0czwDj0VvFr

List of promoted producers:

https://soundcloud.com/hegstraction
https://soundcloud.com/dzm_2018
https://soundcloud.com/steve-gallacher-358821037
https://soundcloud.com/im-in-e1ghth-place
https://soundcloud.com/manyelephants
https://soundcloud.com/skaarl
https://soundcloud.com/cylotron
https://soundcloud.com/peter-harich
https://soundcloud.com/gerardhmusic
https://soundcloud.com/dazscott
https://soundcloud.com/klimaschreck
https://soundcloud.com/marcel-s-11
https://soundcloud.com/karnevor
https://soundcloud.com/robinhirte
https://soundcloud.com/dom3n
https://soundcloud.com/chriskeya
https://soundcloud.com/reneelincoln
https://soundcloud.com/dogstare
https://soundcloud.com/deepdowndirty-111649731
https://soundcloud.com/max_foley
https://soundcloud.com/jori-samarin
https://soundcloud.com/chris-bernhard
https://soundcloud.com/samkitt
https://soundcloud.com/stevanmandic
https://soundcloud.com/techflex_official
https://soundcloud.com/bufinjer
https://soundcloud.com/bulldoozr
https://soundcloud.com/ian-live
https://soundcloud.com/ramone_stallone
https://soundcloud.com/dj_maxim_dj
https://soundcloud.com/sensorydeprivation666
https://soundcloud.com/vilko
https://soundcloud.com/pulsenoizer
https://soundcloud.com/kollevinsky
https://soundcloud.com/ianmccoymusic
https://soundcloud.com/jason-currie-568255187
https://soundcloud.com/technofromabove
https://soundcloud.com/2wiceshye
https://soundcloud.com/user-191002264
https://soundcloud.com/mjos_mike-spinx
https://soundcloud.com/elezdmusic
https://soundcloud.com/user-216158837
https://soundcloud.com/user-493708529
https://soundcloud.com/fckngnoise
https://soundcloud.com/fabricio-bissani
https://soundcloud.com/setlomusic
https://soundcloud.com/icarianpb1
https://soundcloud.com/redgeuk
https://soundcloud.com/marks83
https://soundcloud.com/klovestechno

Followers of D.J. OCUTS