Hyro The Hero is a modern-day rock star. A product of hip-hop, punk, and heavy-rock fusion, the Houston-bred artist leans into his influences boldly, creating a sound that is all his. It is at its most progressive on his new mixtape Kids Against the Monsters, a nuanced piece of reflective storytelling that paints the picture of frustration, fear, and anger at the current state of the world. With perceptive lyrics and aggressive instrumentals, the project channels the truth-telling of old school rap and the emotional rawness of 90s grunge. Hyro has received critical praise from the likes of BBC, Afropunk, and Alt Press, solidifying him as the type of artist that grabs listeners across cultures and brings them together for a movement. With this new project, that movement calls for all the “Kids” to face their monsters in the same spirit that all of Hyro’s music encapsulates – a celebration of the human experience, however flawed and ugly it may be.

Always at the forefront with an active role in emerging stylistic nuances Century Media has truly shattered the barriers and exemplified diversity in extremes while remaining rooted in the underground but giving bands opportunities outside of the normal means with major league international touring, commercial radio play, and music placement in high-profile films, TV and commercials. Despite all of the years and breakthroughs the company maintains their organic, family feel and business is still being conducted by fans of the music for fans of the music.

OFFICIAL BIO
Regarded upon his 2006 arrival as a promising beatmaker looming in the shadows of J Dilla, Madlib, waterfalls and Dabrye, Steven Ellison -- known as Flying Lotus -- nullified all comparisons only two years later with Los Angeles. On that album, his first of five for the Warp label, Ellison distilled a uniquely crisp, spasmodic, and heady sound with elements of hip-hop, avant-garde jazz, IDM, and dubstep. While the abovementioned producers fueled Ellison, he had also been excited as a youngster by the '90s West Coast rap classics that combined programming and live instrumentation. His sound continued to develop as he put his own twist on the approach, recording with a crop of jazz musicians including the indispensable likes of bassist Thundercat and strings master Miguel Atwood-Ferguson. This process began with the turbulent 2010 set Cosmogramma and peaked in terms of acclaim in 2014 with You're Dead!, which crashed the Top 20 of the Billboard 200 and spawned the Kendrick Lamar collaboration "Never Catch Me," a Grammy nominee for Best Dance Recording. Ellison devoted a few years to various forms of film work and the operation of his revered Brainfeeder label, and returned in 2019 with Flamagra, his second consecutive album to top Billboard's Dance/Electronic chart.

Doctor of Arts, Mercury Prize nominated musician. 
Poet, DJ, Activist. Tea addict.

BREAKING BEATS SINCE 1988. I refuse to compromise or follow trends when it comes to my sound. My music is purely for entertainment.
Booking: booking@allisrhythm.com 
http://www.guycalledgerald.com

In nine albums and over fifty releases that span a 30-year career, A Guy Called Gerald has built a genre busting body of work that stands out for consistent innovation, excellence and refusal to compromise.

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