Grew up playing in a band with my siblings & cousins. When our band finished up I started to DJ. It’s been a long journey but I have met alot of great people & made lifetime friends along the way.

SAMMIELZ is a sensational urban reggae artist who resides in Sydney, Australia. A spirited young man of many influences but motivated by the 3 most important things in his life: GOD, FAMILY and MUSIC. 
 
The singer of Samoan decent was born and raised in the streets of Otara, in the city of South Auckland, New Zealand. The strong sense of culture and tradition that Sammielz absorbed from his family was instrumental in his path to stay off the streets and begin a successful music career 

During his school days family & friends called him "Sammie" or "ELZ" using the last three letters of his name Samuel adding the "Z' to they end of it. And that's where the stage name "SAMMIELZ" came from. In the year 2008, Sammielz had started with different family bands such as "Bottle Shop" & "Standpeed" to name a few.

By the end of 2008, Sammielz had performed for numerous venues: night clubs, parties, weddings, release parties and has done numerous shows to give back to the community.

Moving into 2009 Sammielz formed the well known group ''Da Soul Sound'' with two other male vocalists in the western suburbs of Sydney. For the next two years the group embarked on live performances in front of big and small audiences through their successful live covers that had over a million plus views on youtube.

Sammielz endeavored to keep pushing his movement through live covers and original music by using various networks and communication in order to share his music worldwide. His musical journey of highs and lows, gave inspiration to his writing and vision and in late 2010 he left Da Soul Sounds to pursue his solo career.

2011 - 2012 proved a successful year for the young solo artist since the move on. With the guidance of DJ Peter Gunz and Dox Entertainment, opportunities to perform and tour with some of Reggae's greats has now set a platform for himself to embark on his Journey as what has proven to be not only a well known Reggae Artist to many but a hardworking independent individual.

Sammielz is still on the move and has release and birth some very great & feel good reggae music that has  reached many around the world. His goal is to make a difference in peoples lives & keep a positive note for his people through his actions & music.

 The story of UB40, and how this group of young friends from Birmingham transcended their working-class origins to become the world’s most successful reggae band is not the stuff of fairytales as might be imagined. The group’s led a charmed life in many respects it’s true, but it’s been a long haul since the days they’d meet up in the bars and clubs around Moseley, and some of them had to scrape by on less than £8 a week unemployment benefit. The choice was simple if you’d left school early. You could either work in one of the local factories, like Robin Campbell did, or scuffle along aimlessly whilst waiting for something else to happen.

By the summer of 1978, something else did happen, and the nucleus of UB40 began rehearsing in a local basement. Robin’s younger brother Ali, Earl Falconer, Brian Travers and James Brown all knew each other from Moseley School of Art, whilst Norman Hassan had been a friend of Ali’s since school. Initially, they thought of themselves as a "jazz-dub-reggae" band, but by the time Robin was persuaded to join and they’d recruited Michael Virtue and Astro – who’d learnt his craft with Birmingham sound-system Duke Alloy – the group had already aligned themselves to left-wing political ideals and forged their own identity, separate from the many punk and Two Tone outfits around at that time. The group had nailed their colours to the mast by naming themselves after an unemployment benefit form. Their political convictions hadn’t been gleaned second hand either, but cemented in place whilst attending marches protesting against the National Front, or rallies organised by Rock Against Racism.

By the time Chrissie Hynde invited them to tour with the Pretenders during the summer of 1980 and their debut single "King b/w Food For Thought" had sailed into the UK Top 5, all the essential elements of UB40 were already in place. Their line-up will remain unchanged for almost thirty years, and they will continue playing a mix of original material and inspired choice of reggae covers in a style that’s instantly accessible with its bright melodies and sweeping horn arrangements – one that’s allied to a formidable rhythm section, capable of holding its own with anything from Jamaica.

UB40’s first album was released the following September, on Graduate Records. Their deal allowed them more creative freedom than if they had signed with a major label. The cover artwork memorably duplicated an unemployment benefit card, with the title "Signing Off" rubber-stamped in red, but it was the music that quickly worked its way into the affections of a young, mainly student crowd with its knowing lyrics, solid reggae rhythms and dubby, instrumental passages, offset by warm horn solos and Jamaican style scatting. There was nothing else like it at the time. As a multi-cultural band from Birmingham, UB40 weren’t drawn into trying to sound "authentic," and there was considerably more depth to their music than that of many punk and 2Tone bands. "I’m a British subject, not proud of it, whilst I carry the burden of shame," they sang on one of the tracks. Accepting the truth of their own situation amidst a sea of other reggae songs proclaiming black heritage gave us a valuable insight into where UB40 were coming from. They were unafraid to stand up and be counted, and British audiences instinctively loved them for it. "Signing Off" duly went to No. 2 in the UK and stayed on the nation’s album charts for 72 weeks.

On September 2nd, 2013, UB40 released their latest album ‘Getting Over The Storm’ on Universal/Virgin Records.

Originally from WEST AUCKLAND
now residing in BRISBANE

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