PRIDO is rapidly becoming a frontrunner in Manchester’s music scene, with his storytelling afrobeat bangers. Citing hip-hop, grime, soul and afrobeats as his influences, the singer-songwriter and rapper exhibits a diverse musical range.
His works have received nationwide airplay and official playlisting from BBC Radio 1 and 1xtra, Capital xtra, Climax, Afrobashment, Reprezent, Pie and Unity Radio, to name a few. 2022 saw him perform at BBC Introducing’s showcase in Manchester amongst other shows. He has also notably featured in campaigns for Converse and Footasylum.

Instagram: @Northsideprido

It takes courage to grow up and become who you really are. - E. E. Cummings,

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