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Tech Playlist

Why do startups fail? What are the best ways to scale up and grow your customer base? How do you test and verify new business ideas? In this episode, we're joined by Brian Balfour (VP of Growth at HubSpot) to discuss different user acquisition and growth tactics, as well as the major mistakes that all startups should avoid.

"The landscape of user acquisition is rapidly changing. And it's actually changing at an accelerating rate. More and more platforms are becoming available to us and their cycle of peak effectiveness to depreciation is becoming faster and faster." — Brian at 3:25

Visit Brian's website: www.Coelevate.com
Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

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Startup Growth Tactics with Brian Balfour (VP of Growth at HubSpot)

What are the qualities and skillsets that the world's best companies look for in candidates? How can you position yourself or your company to win in the recruiting game? In this episode, recruiting expert and ThinkB1G founder Mike Gaiss shares insider tips for hiring the best talent and getting hired into the best companies.

“Startups are not that interested in hiring candidates that are 'just looking for a job.' They're looking for passion, intellectual curiosity, somebody that is always trying new things. Part of that is because these companies require you to often times wear a lot of hats and pick up skills on the fly.” — Mike at 7:07

Visit ThinkB1G: www.ThinkB1G.com
Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Hiring & Getting Hired with Mike Gaiss (Founder of ThinkB1G)

Is a college education really a prerequisite to working in UX and Tech? Is it acceptable to copy design ideas from best-in-class companies and direct competitors? In this episode, we discuss some of the biggest myths in UX and share our thoughts on the bold philosophy behind Google's hiring process.

“They're really screening for specific qualities that are much more related to results and what you can actually do, than they are to credentials. I think that this represents a huge shift in the way that we hire at the world's leading tech companies.” — Austin at 8:23

Google article: http://qz.com/180247/why-google-doesnt-care-about-hiring-top-college-graduates/

Imposter Syndrome article: http://product.hubspot.com/blog/engineering-challenge-impostor-syndrome

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Importance of Education & Other UX Myths

Are data-driven design and copycat culture destroying creativity on the web? Are designers oppressed by terrible content and templated frameworks? Or are we all complaining in an echo chamber? In this episode, we discuss the common sentiment that everything on the web looks the same.

"This is kind of a good thing. We're actually training uses on a massive scale to recognize certain design patterns. And these design frameworks, it's also important to keep in mind, kind of came along as a natural progression out of necessity." — Matt at 33:08

Design Machines article: https://louderthanten.com/articles/story/design-machines
Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Design Machines & The Death of Creativity in Web Design

In this week’s Design Podcast episode, Mary Treseler sits down with Chrissie Brodigan, manager of user experience research at GitHub. They talk about user research and product development at Github, and the blindspots in product development and organizational development.

Chrissie Brodigan on User Research at GitHub

Intercom's Elizabeth McGuane sits down with Karen McGrane to discuss when startups should start thinking about content strategy, how to communicate your brand within a product, and why you should stop thinking in pages.

Karen McGrane, Managing Partner, Bond Art + Science

What is Lean UX and how does it change the way that designers work? What are the most effective ways for design organizations to be structured? In this episode, Austin interviews Jeff Gothelf (Author of Lean UX & Sense and Respond) to take a deep dive on UX in the modern workplace and the future of design.

"The goal for me is to illustrate to the folks that I'm speaking with, what the new focus of digital product and service design is. And it's not cranking out more features. It's not getting more stuff out the door and in front of customers. It's having a meaningful impact on customer behavior." — Jeff at 7:54

Jeff’s website: www.JeffGothelf.com
Read Lean UX: www.LeanUXBook.com
Read Sense and Respond: http://SenseAndRespond.co
Jeff on Twitter: Twitter.com/jboogie

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

Lean UX & Organization Design with Jeff Gothelf (Author of Lean UX & Sense and Respond)

Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics.

This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host.

To learn more, visit us at www.austinknight.com/podcast

Lean UX & Organization Design with Jeff Gothelf (Author of Lean UX & Sense and Respond)

UX & Growth Podcast